People for the Ethical Treatment of Animals
MOTTO: "Animals are not ours to eat, wear, experiment on, or use for entertainment"
PETA was founded in 1980 by Ingri Newkirk and Alex Pacheco and is based in Norfolk
PETA is the largest animal rights organization in the world with over 3 million members and supporters.
They focus on stopping animal cruelty in factory farms, clothing trade, laboratories and entertainment industry.
PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement and protest campaigns. They bring together members of corporate, scientific and legislative communities to improve animals quality of life and prevent their death.
Fried Chicken Felony
When Kentucky Fried Chicken founder Colonel Harland Sanders died in 1980, he didn't exactly rest in peace. Just steps from Sanders' grave site in Louisville's Cave Hill Cemetery, the group produced a new headstone in 2008 with a seemingly innocent poem about how KFC is a "Kind Friend of Chickens." In reality, the poem was acrostic: the first letter of each line spelled out, in bright-red letters: "KFC Tortures Birds." The cemetery had the headstone removed