IGCSE Economics
Pricing Strategies

To begin:

1 - Discuss how do you think firms establish their prices?

2 -What might influence the price?

Why does the price need to be right and how do firms establish this price?

Part 1

Three groups - 3 categories of pricing strategy

1 - Demand base

2 - Competition orientated

3 - Cost focused

Each group must research and produce a simple fact sheet using any software of your choice - but it must be electronic and uploaded to the Google Classroom. Less is more so go for images and as little text as possible

- Definition; examples from the real world...

Part 2

You engage in a series of round robins to share your new expertise and learn about the other strategies

Part 3

Finally, to test your new knowledge, we will engage in a quiz!