Quick notes about the EdTech industry from the prospective of an EdTech startup.
Shifting Power to the Teachers
At Tackk, we spend a lot of time learning about the EdTech industry from teachers and education experts. It's amazing how much has changed in a short about of time.
A few of the changes we've seen:
- Increased interest in tech tools from the community
- A growing number of schools and teachers implementing new technologies
- More companies attempting to provide new solutions for existing problems
The industry has always existed but never has it had so much momentum. We think this new momentum is partly due to a shift in the EdTech industry, allowing teachers to take control of their individual classroom technology needs. We say it's about time.
Evolving Tech = Evolving Edu Industry
It used to be that schools were in total control of what tools teachers used in the classroom. Technology solutions were at a point where they required a lot of infrastructure, red tape, and effort to implement. Large learning management systems were selected that helped streamline many classrooms, but didn’t allow for a customized experience in individual classrooms.
As tech evolved, it has allowed smaller solutions to be started by individual educators within a system. Teachers are now able to experiment with tools that they see a need for in their classrooms. And with so many tools emerging, teachers are able to find solutions that work best for their students.
Teachers are the New Customers
As the industry moves away from handing out tools top-to-bottom, EdTech tool creators now need to be talking directly to the customer: the teacher. Channels like Twitter and Edmodo allow for customer/provider interactions that never existed before, making it easier to get instant feedback and give good customer service.
Before we launched support for TackkEdu, we spent months watching and listening to the conversations happening organically on Twitter. We took note of specific use cases teachers were Tackking about, and questions they were asking about the product. We also saw Tackk advocates emerge who were using and sharing our tool regularly. Being able to talk with these types of users was instrumental to tailoring a solution for teachers that we knew would have an impact in the classroom.
The interactions that we've had due to this shift have been invaluable. As a startup, we strive to be adaptable and move quickly on new opportunities. Teachers are great at supplying us with fast and real feedback that we would never have gotten if the school systems were still the middleman. Thank you, teachers!
Moving forward, our goal is to help the industry better serves its purpose — providing better education to students, and we are thankful that this shift allows us to better achieve that goal.
More on why we love the EdTech Community in our next EdTech Short.