Emails

Old Version: New User, First Fail
Subject Line: Your Teespring campaign did not tip

New Version: New User, First Fail
Subject Line: Ready?

Results: New Version > Old Version (~400% increase in clicks, roughly 40% increase in opens)

We don't have the data on how the original was performing - we changed it to include TSU a few weeks back. These results show two new versions performing against one another. Here's what it looked like:

New Version #1: First Launch
Subject Line: You launched a new campaign on Teespring!

New Version #2: First Launch
Subject Line: Now, you can really get started

Results: New Version #2 > New Version #1 (20% increase in open rate, same % in clicks)

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