GCSE Business Studies
What is a business?
Business is an organisation where goods are sold, bought or exchanged.
What is a customer?
A customer is a person buying goods.
What is a supplier?
A supplier is someone that provides you with things you need.
What is a consumer?
A consumer is a person who ultimately uses a product.
What is a market research?
The action or activity of gathering information about consumers' needs and preferences.
What is a primary research? Give some example.
Primary research is any type of research that you go out and collect yourself, e.g questionnaire, tally etc.
What is a secondary research? Give some examples.
Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research.
What is a qualitative research?
Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts.
What is a quantitative research?
Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you.
What is a market map?
What is market segments? Give some examples.