marketing mix

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.
price: the amount of money customers have to give up to acquire a product.
product: the good/service produced by a business and made available to customers.
promotion: communication between the business the business and the customers, making the customer aware that the product is for sale .
place: the way a product is distributed - how it gets from the producer to the customer.


A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. It has a combination of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers a buyer for purchase, the product must meet the customers needs, the price and quality of the product might be important factors in customers thoughts about buying it

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