Miranda Pells

Television has had many large impacts on how we live and what happens in our lives. It's in the way we talk, act, vote, interact with other countries/nationalities, and spend our money. A lot of this impact comes from the 1950's and 1960's when TV was used for the purpose of changing things or to sway the viewers.

TV in the 50' and 60's impacted people in the US socially. This was done by showing new music artists who came off as "edgier" than those before them; such as Elvis Presley and his rotating hips. The way that these new artists danced and dressed and moved influenced the younger generations to rebel against the traditional ways of their parents. TV affected the social aspect of America through reaching out and breaking the social norms of the culture from previous decades.

Politically, TV impacted the US by using commercials to "sell" the candidates to the voters. The phrase "selling the President like toothpaste" came about during this time period too because people started realizing that that's what the commercials were really meant to do, they were meant to sell the image of what that party looked at as a "perfect President".

TV impacted the culture in the 50's and 60's diplomatically with the help of the Cold War. Commercials always we being shown, showing the public how to "duck and cover" when an atomic bomb is dropped. This was the method of how to save lives in an atomic bomb strike.. But surprisingly it worked, in the sense that people actually practiced this method, I mean. Also, the cold war influenced Americans to think that all Russians were the bad guy. In TV shows and movies, the bad guy or villain was portrayed as a "Russian spy". That impacted our views and also shaped stereotypes of Russians.

Economically, TV impacted American culture with the help of advertising. The total U.S. ad spending in 1950 was estimated about $5.7 billion. After 1953, supply caught up with demand and consumers had purchased the necessities of life. To drive demand forward, marketers began to offer continuously updated products, creating a period of "consumption anxiety."

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