SociVideo Jukebox Review – Optimizing your social networks

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Frequent Contact I like to think of social media as something that allows me to connect with my socivideo jukebox review more. By more, I mean more often. People are on Facebook and Twitter all the time, so they can see Pat throughout the day if I’m posting on those sites. That gets my brand in their brain a little bit more.
It’s a Party You want to approach social media like you’re at a big party. What do you do at a party? You get to know people. You get to understand who they are. You don’t sell to them. Selling to people through social media is like going to a party, meeting somebody for the first time, and then saying, “Hey, do you want to buy this Tupperware?” You’re not going to get any sales that way. The way you get a sale is by meeting those people, developing a relationship with them, and then inviting them to your house (or your blog) so that they can get to know you a little better. From there, they might be more interested in what you have to offer them.
Social Traffic Facebook and Twitter have been amazingly successful at bringing in returning traffic to my site. We have the RSS feed, that people use to subscribe to the blog, but people are more likely to come back to your blog if they see your post on social media.
Interactive Community I have a Facebook page that has about 16,000 people on it now and that’s been very active. It’s great because I can post questions on there and people answer. It really brings a community feel to the brand and that’s a good thing about social media. If people have socivideo jukebox review, other people can answer for me before I even have to go there. So that really helps a lot.

Making Your Blog Social As far incorporating like buttons and tweet buttons, the number one thing to do is to make it extremely easy for your audience to share your content. The more brainless the effort is to share the information through social media, the better. That means including buttons in really convenient places for people to share. Sometimes it’s just a matter of asking other people to do it. Especially on bigger posts that I write, I just ask people, “Hey, if you really liked this post, click on the Like button below.” It’s just that simple and it really drives a lot of traffic.
Social Media Apps
ShareBar If you have a WordPress blog, one plugin that I like to use is called ShareBar. It shows social media icons on the left or right hand side of your blog, depending on how you set it up. It keeps those buttons there, no matter where on the page they’re scrolled to. So as they’re scrolling down it just kind of floats along with the blog. Those social media buttons are always there.
BufferApp is another great tool. It allows you to schedule your tweets or your Facebook posts ahead of time. You don’t want to automate your entire Twitter stream or your entire Facebook thing, because that defeats the whole purpose of social media. You’re taking yourself out of it. But it’s a really good tool to help you, when used correctly. For example, at the beginning of the week I’ll put 100 tweets that go out at certain times of the day during the week. That allows me to just feed tweets or feed posts on Facebook to people even while I’m out shopping or whatever. I only have it scheduled to three per day, at random times, and it’s a great way to kind of automatically drive traffic back to your site or connect with people. It doesn’t even

have to be a link. It could just be a quote or a question. And since it’s automated, I can just set it and forget it. I presented at socivideo jukebox review this year and in the middle of the presentation, I had BufferApp schedule a tweet that said, “Hey, thank you to everybody who’s watching my presentation right now.” The people at those expos are always on Twitter and when they saw that, they thought it was pretty cool. So BufferApp is really cool and it’s actually free.

EMAIL MARKETING Email’s still a really great strategy for reaching people. I don’t know about you, but I check my email first thing in the morning. And I hate when there are unread emails in my inbox. It’s kind of like a phone ringing: you just have to answer it or see what’s in it. I’ve got 30,000 people on me email list. I have a 70% open rate, which in this industry is kind of unheard of. 20-25% is more usual. I approach email a lot differently than a lot of other bloggers. I have a weekly newsletter with content that is different from what you can find on the blog. This is my style and you should explore other styles too just to see what’s best for you.
Pat’s Strategy
Where People Subscribe I have people subscribe to my list through my blog. There are a number of different pages on the site where they can do that. You can subscribe through my about page, which is actually a really good tip: I recommend that you put a subscribe box on your about page. It’s a perfect time to do it. I also put it in my sidebar, obviously.
Lead Magnet When people subscribe, they get a free ebook. My ebook is “Ebooks the Smart Way,” which is an ebook about how I created the ebook for my LEED site. That ebook totally launched my online business and took it to the next level. It kind of changed my life.

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