How to Recover from Google Updates?

A perfect guide

Recovering from Google Panda, Penguin, Manual spam action, Top heavy & EMD update Penalty is possible if you have a systematized recovery plan. But, before that you must know what has actually led to Google penalizing your website. Check for the following potential reasons:

  • Un-natural Link Disadvantage: One of the common reasons why usually sites get penalized. Indulging in paid links, hidden links, link farming, or linking to irrelevant & spam sites leads to Google penalization. Penguin particularly focuses on this area.
  • Over-Optimization reprimand: Keyword stuffing, excessive use of keyword rich anchor text, excessive external links on page or tricking Google search engine algorithm, opens door to over-optimization penalty.
  • Content Duplicity Setback: Using poor quality or copied content, Meta tags duplicity, using website content in promotional activities are few activities that Google sees as violation of webmaster guidelines. The Panda update specially focuses on this area and affects websites that do not seem to be adding value to search results.
  • Unhealthy Domain Linking Choices Or Top Heavy with Ads: There are two more penalties (EMD or Top heavy update) known to very few webmasters. One centers on killing sites that have domain name’s advantage & the other causes loss to websites with undue ads on a page.

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