Jay-Z, Geno, Kevin Durant And . . . Equals Black Power

Recall how Buffalo Soldiers and Tuskegee Airman had to have White officers commanding them.  It’s the "American Way"

Hot Off The Press - Desi's "Freshest"  from BlackAthlete.com

I keep having to take this off ice and warm it up . . . because  I think it’s relevant and active as we speak . . . .

Don King and Barry Gordy.

Many, many moons ago the Professional Boxing World’s White male establishment despised pugilist extravaganza promoter  Don King, not because of his electrified  prehistoric eraser fro’ and King’s unseen ever before or since verbal rap-ability  - but because Don interrupted their cold-cash flow, their never-ending revenue stream, the gravy train that was fight promotion and managing boxer’s careers. White men had a financial monopoly on Black boxers – they were the middlemen, the promoters . . . the pimps.

The promoters got the lion’s share while the lions got scraps off the chopping block.

Now granted King was a crook, a con-man, a hustler baby, but is that not a prerequisite for the professional talent-agent occupation?

The problem with King – he was a Black man.

He had some “unfair advantage” that the White agent didn’t . . . he could speak the same language as the gladiator, they had a few significant commonalities, like being Black in a White man’s fairytale called “America,”  and Don King was making a hell-of-a-lot of bread at it, moolah that had always belong to, been funneled into the pockets of  the White promoter.

That upset not merely King’s competition in the agent market but it inflamed White sports writers and fans who regarded King as “uppity.”

Flip the 45 record over . . . Barry Gordy, within the  musical industry redefined the industry by creating a factory, Motown, Hitsville USA . . . where he dug potatoes n’ planted tomatoes –  planted and plucked Black talent from the grapevine, crafted n’ molded musical acts – the Temps, The Supremes, the Tops, the J5, Commodores, Marvin Gaye, Stevie Wonder . . the list is endless . . . and they all answered-to and enriched a Black man as opposed to a White guy.

It’s as if that’s a crime.

Jay Z stands on the verge-of doing the same thing . . . redefining  the sports agent industry by signing away the top-talent, of all shades n’ colors – but hopefully all, yes all of the premier Black stars and superstars.

Geno Smith yesterday, Kevin Durant, today, the Eagle’s DeShawn Jackson any day . . . . red-hot Los Angeles Dodgers 22-year-old Yasiel Puig and Oakland A’s outfielder Yoenis Cespedes are sitting at the table  . . .  and soon  to sign Robinson Cano

Recently in an  interview with The Breakfast Club on New York’s Power 105.1 radio station, Jay-Z said in reference to the agents who criticize him that, ”Those guys have been sitting around just doing the typical things…knock on the same doors.  They go to Nike, they do the contract and then they sit back.  They don’t do anything else.  So they’ve been sitting around for 20-30 years just not doing anything.”

Jay-Z continued, “So me coming, that’s a problem for them. Cause now they have to go to work, now they have to wake up, now they have to do things. So they don’t want me around because now they have to do something for these athletes.  The bigger goal is for all artists to get their just due. Not to get half-ass agents or people who rob them or people who don’t care about their finances. They’re just taking whatever is going to get them a check.”

And yes, perhaps in the eyes of a few Afro-American players Mr. Z  does have an advantage because he’s Black, super-rich . . . pimpin’ big, big-ass cheese . . . and a personal buddy of President Obama and the 1st Lady . . . call it glitter, gleam, juice, clout, swag . . . power.

Jay-Z remains undeterred by his new competition in the world of sports. ”They have that belief that you can only do one thing,” said Jay-Z toThe Breakfast Club.  “We don’t have that.  We are not inflicted with that disease.  I can walk and chew gum.”

I’m sorry, but I’d like to see Black men speak-for and represent the best interest of other Black men in the negotiations of what is millions upon millions . . . upon millions of dollars. Call it trust. I’d like to see Black folks profit from the exploits of Black folks instead of non-black folks exploiting Black gladiators.

Yes, I want to see Black Power at work.

Call me a racist . . . and then ask me if I give a damn . . . .

Or call me a Black man in America, who well-understands the story of this empire and the discrimination, exclusion and exploitation Blacks endured for no-other reason than they were Black.

My hope is Jay-Z, or his enchanting wife Beyonce get back into the major sports franchise ownership game . . . .Once again . . . I want to see Black Power on display.

Here’s my wet-dream; I hope I witness, before I leave this planet, a Black NFL team owner, with a Black head coach, Black O’ coordinator  . .  more than two ebony cheerleaders, more than two or three bronze tokens in the front-office and lastly, but not least . .  a black QB who answers to these Black people as opposed to White males.

Because unquestionably, White folks have historically  . . . actually up until yesteryear . . . pretended to believe Black men didn’t have the intellectual nor emotional skills to thrive in the NFL – except in non-thinking positions.

You bet your ass . . . n’ mine too – insecure White America knew Black folks were made of all the “right stuff,” that’s why they’ve busted their asses trying to keep us in that inferior, simpleminded, subservient servant slot they’ve shoved us into for the last few hundred years.

Recall how Buffalo Soldiers and Tuskegee Airman had to have White officers commanding them.  It’s the American Way

I’d argue that Redneck-mindset lives-on still tn the NFL.  Look no further then the minimization of the term Redskins to solidify my position.  . . .  There’re racist reasons why Blacks are locked-out of Head Coaching slots, as well as O n’ D coordinator positions, forget  the excuses and explanations of “why” the Rooney Rule is failing – it’s that inherent, ingrained Redneck mentality at work.

I don’t think you people understand the symbolic-value, the cultural battlefield victory . . . a  milestone a Black-owned n’ operated NFL franchise would have – that visual is powerful.

Call it Black Power.

Have you any idea how long this “progress” it will have taken to come-about?  Now here’s the insult-to-injury aspect of it – Black folks in decision making positions . . it’s the natural-way it ought to be. And if it weren’t for American Apartheid we’d have had Black head coaches, owners, QB’s and cheerleaders decades ago  .. . . No?

As well I’ve got to believe these Black men all function differently . .  and likely better without having a White guy overseeing them in the decision-making equation – because tragically you have to ponder, in a nation with America’s legacy . . .  what role race plays in his decisions.

Ok, let’s go a step-further

A revolutionary by-product of the “consolidation” of Black talent under one agency may be bargaining power, i.e., Black Power.

If  Z represents a collection of players, most being Afro-American . . . I’m sure at some point he may be able to use the “B” word  (boycott) when we have yet-another season where the aristocratic exclusionary owners hire no Black coaches and instead hire another batch of blond-haired/blue-eyed “boy geniuses” . . .  blue blood legacies like Kyle Shanahan.

I’d bet Mr. Z is more likely to –  A. have political/ social intelligence beyond the everyday player’s pimp. And B., more likely to convince these men there’s power in their numbers. No representation in the front office – no participation on the field.

So yes, I hope it is a beautiful, beautiful relationship brewing between Jay Z and Geno, one which other ballers will crave.

Desi Cortez, Columnist for BlackAthlete.com, BlackCommentator.com, & a freelance Wordsmith

Desi was hatched in the Heart of Dixie, circa 1961, at the dawning of the age of Aquarius, the by-product of four dynamic individuals, Raised in South-Central LA, the 213. At age 14 transplanted to the base of the Rockies, Denver, and he's still a Mile-Hi. Sat at the feet of scholars for many, many moons, emerging with a desire and direction… if not a sheep-skin. Meandered thru life; gone a-lot places, done a-lot of things, raised a man-cub into a good, strong man, produced a beautiful baby-girl with my lover/woman/soul-mate… aired my mind on the airwaves and wrote some stuff along the way. Click here to contact Mr. Cortez.

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