Fanbee

Aligning the interests of bloggers and readers

Bloggers are obsessed with pageviews. That's because they need to eat. Given the choice between an in-depth, niche piece and a fluff piece that's guaranteed to get some eyeballs, a blogger must often lean towards fluff if they want to make a living. More pageviews mean more ad revenue.

In this bargain, readers get posts drenched in distracting ads, and have to hunt for any serious, in-depth coverage of niche topics, while everyone is busy covering the usual (because that's what most people search for). This is not how journalism should work.

Some websites try to solve this with paywalls: Pay up, or you don't get to read what we have to say. This might make sense for The New York Times, but it doesn't work for small and medium-sized blogs. We need another solution.

Blogging for your biggest fans

Let's say you have 100,000 monthly readers. Out of these, maybe 1%, or even 0.5%, are your biggest fans. They've been reading your site for years, they know what you're about. They rely on you, and chances are they'd be willing to pitch in and support you.

Fanbee gives those users a voice. A user can opt to support you with a weekly donation, which they can stop at any time. In addition to the warm, fuzzy feeling they get as a result of supporting their favorite blog, they also get access to a purpose-built voting system.

This system lets your readers pitch article ideas, complete with titles, related URLs, and even synopses. Other readers can discuss those ideas, and upvote them. You can then choose to write them up, or not. As a blogger, this gives you the most distilled feedback possible about what your truest (not loudest) fans really want.

With Fanbee, you get direct, actionable feedback you can use to shape your content in ways you know will keep your biggest fans engaged. This allows you to break away from the pack and cover more unique topics, because those same fans give you the money you need to do so.

Zero risk for everyone involved

To use Fanbee, you don't have to give up your banner ads until you're ready for it. You can integrate Fanbee into your site alongside existing banners. If and when you make enough income from Fanbee, those banners can go.

There are no upfront costs for Fanbee. Made by bloggers, for bloggers, Fanbee charges you a modest cut of whatever your fans pay you. We only win if you win.

So where's this Fanbee?

I’m glad you asked. At the time of this writing, Fanbee is a startup in formation, entirely bootstrapped by Erez Zukerman, a tech blogger and editor. To move faster, Fanbee needs a co-founder. Could that be you? Email me and let’s find out.

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