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Keywords are the backbone of SEO. These words play a vital role in making your search more effective. Customers search for products and services on Google, Bing, Yahoo, etc. This helps to drive traffic to your site from search engine results. Effective keywords help to locate target market.Keyword research:Keyword Research is important for any kind of Internet marketing campaign. To run a successful marketing campaign, one has to rely on tools and processes. These latest tools and techniques are being created every day. This leads to more profit with minimum risk factor.Keyword research is the act of collecting key terms from a website. This method is used by internet marketers to ensure that a site reaches the target audience. People may use different keywords to search for the same product or product category. Intention and vocabulary of the customer changes regionally, by age, or social class, group, etc. the main goal is to find how people search the product.Keyword research is important in any kind of an Internet marketing campaign. Many marketers use multiple keywords at the same time. It involves more understanding at the time of research. The keyword research process involves five main questions – who, what, where, when and how.While building a better website for visitors, 4 things that helps to know the keyword research are1. Customer terminology2. Customer desire3. competitive keywords4. User questionsHow to create a keyword strategy?Comprehensive keyword research helps a business grow its traffic. It gives an idea about the market trends  and product demand.1. Create a list of keywords :A list of keywords relevant to your business helps a lot in searching your product or services. You can think of words and short phrases that would be relevant to your business.2. Choose keywords based on difficulty & relevance:Today, Marketing is competitive as its hard to rank higher in search engine results. SEO reporting tools can be used to know the competitiveness of a specific keyword.3. Optimize your site around keywords:You should incorporate the chosen keywords in your web design. These can be used in promoting the message, title tags, paragraph headings and the body of the text.Keyword research is the best way to predict the profitability of marketing campaign.