Crest Be Dynamic
"Lime Spearmint Zest"
Not only is Crest Be toothpaste loaded with delicious flavors, it also gives its consumers the trusted experience they will come to expect from Crest. It cleans, fights cavities, whitens and freshens breath - all while making your brushing routine anything but routine with sensational flavors. The advertisement starts off by a woman opening up the Crest Be Dynamic toothpaste. The smell and the taste of the Crest's new favor takes her to a wonderland where she sees limes and everything. Packed with bold flavors, Lime Spearmint Zest tingles your senses awake and beckons you to take on the day with a newfound exhilaration.
Offering a product of oral care, the target market is very broad. Crest offers a complete product line, including items for children, which expands their target market. Therefore, the audience that Crest needs to reach would be all people, regardless of age, gender, income level, ethnicity, education, occupation, or geographic location, as long as they do have teeth and have a need for oral care.
Crest, the brand of toothpaste has been extended into a dental care brand in Canada, the USA, and the United Kingdom. The Crest toothpaste is sold nationwide, in drugstores to retailers.