Traffic Exchanges: Do They Work?

Traffic Exchanges: Do they work?

The short answer is yes and no.

For the yes part of the answer, Traffic Exchanges do deliver what they promise--View (surf) websites in the exchange and earn views to your site. Most exchanges offer one view to your site in exchange for viewing 2 or 3 sites on the exchange for a limited time. There is a countdown timer and you must stay on the page until the timer expires. Timers can run as short as 3 seconds to as long as 20 to 30 seconds per view.  

Each site you visit earns you credits and these credits are exchanged for views to your site. Credits are the 'currency' of the exchange. You earn them on a ratio of 1:2 or 1:3 for free members, paid member can earn better ratios. You assign your credits earned to the link to your website, and each credit is one view to that link.

Many exchanges have promotional pages which can earn you credits, banner, or text add impressions or even small amounts of cash. Some exchanges even allow you to earn real cash for every page you view. But don't expect to make much money surfing for cash because you will only earn portions of a cent per view on cash exchanges.

All exchanges offer an affiliate marketing membership for you to earn more with the exchanges by promoting the Traffic Exchange or TE. You can earn a percentage of credits that each new member you recruit earns. These percentages vary per TE, but usually around 15 percent for free members. Paid members can earn higher percentage of credits. You can earn cash commissions on your referrals purchases on the TE such as upgrades, or purchased traffic packages. With some TEs, you can earn on multiple levels of down-line referrals, and this can increase with paid memberships.

To conclude the Yes portion of the answer, TEs do work to send traffic to your sites by simply viewing other sites on the exchange.

For the No part of the answer, it all depends on the how you want to use the TE and how you are actually using it. I'll explain using the following scenario: you are a new internet marketer and have just designed your perfect site in Wordpress in your niche and now you want to gain some traffic to your site. You sign up to a couple of TEs and include your link to the site and start surfing.

At first you will notice that you are getting traffic to your site, so you surf even more to gain more hits to your site. Now you notice a couple of things. First, Google Analytics is showing a high bounce rate with very little time spent on your site per visit. Remember, TE users are on a time limit, and are eager to just move on to gain more credits for their own views to their sites/pages. If you are marketing a product or service on your website, you will also notice that no one from TEs has opted in, tried to purchase, or even downloaded your eBook/newsletter about your niche. Websites, Niche sites, Business or Personal Blogs don't fare well on TEs due to the limited exposure time on the traffic exchange. Even if the TE user did find what little they read on your site interesting, there is no time for lengthy interaction with your site before they have moved on and forgotten about your interesting site.

Secondly, you have gotten an email from Google Adsense and your account has been disabled under their Terms of Service and all earnings lost. Google considers traffic from TEs to be of low quality and to allow this type of traffic would be doing their advertisers a disservice.

This is just one example of how not to use a TE. There are many more, but are quite similar to the above scenario.

So how do you use TEs successfully?

First off, there is no one correct way to use TEs to your advantage, but there are well defined strategies that can prove beneficial to your marketing efforts. Lets use the same scenario as described above, but we will just use a different strategy.

You have your niche website built and want to gain subscribers to your website in order to market your niche effectively. Again, it is a brand new site that is not even indexed in the search engines yet. You join a couple of TEs and start surfing to gain traffic to your site, but here's what you will do differently:

First off, you will not use your website link in the exchange, but rather you design a splash page, or lead capture page and use that as the exchange link. If you have designed your niche site in such a way that you plan on using email marketing (like a weekly newsletter) along with the website, a lead capture page will work very well. TE surfers will enter their information on your lead capture page which they will opt in on. An auto-responder is essential for a lead capture page to work correctly, for once the surfer opts in, the auto-responder will send the information that you have specified, along with as many follow up emails that you have decided on using. All of these emails will include links to your website, eBooks on your niche, calls to action, or whatever you decide is essential to send them. Just keep it on topic or your new found lead may unsubscribe and you have lost them.

There are many sites on the net that you can use to design and host splash and lead capture pages, and many auto-responder sites as well. Many sites for splash and lead capture pages are free to use (with limitations on free users), and most auto-responder site are paid sites, but some have limited time free trial.

This is just one method of using Traffic Exchanges effectively, but if you are interested in a more in-depth discussion on how to use TEs download the following ebook.

The button above will take you to a perfect example of a landing page as described above in which to download the eBook.

If you start working with traffic exchanges, don't go it alone!

Unless you like the feeling of going nowhere fast. You join one exchange in order to promote your website, and soon you think, if I join another one, it will double my exposure. I'll even promote the first exchange with the second one, and vice versa in order to get referrals that will gain me even more traffic to my main web page. Sure it's true in theory, but before you know it you have joined 8, 9, 10, or even more exchanges. Now it seems like all your time is spent surfing for credits in order to gain referrals to all exchanges you've joined in order to get more traffic to your main site. Which you don't seem to have the time to update any more.

But there's a way out of that trap too, so you won't feel like you are stuck in the above traffic circle. Surfing networking programs are great ways to gain referrals to your TE, but you can also earn with them by promoting the networks as well. Below, I have listed 3 surfing networks that I use. Clicking the banners will open a new tab and take you to the site.

One final tool that will save you an immense amount of time on surfing the exchanges is is Traffic Browser. It is a browser specifically designed to surf traffic exchanges efficiently by surfing multiple exchanges at once. I have been using it for a while now, and I just can't express the difference it makes for surfing the exchanges. Clicking on the banner below will take you to Traffic Browser where you can download and install the program.

If you do decide to use TEs to promote your website, blog, or other business opportunity, I hope that the above information will easy your journey and avoid mistakes with using TEs.

Happy Surfing,

Frank Sirianni aka Foxxfyrre