Effective Marketing and competitive Environment

Effective Marketing

Key terms:


  • Is a business promoting and selling a product to the customers.

Niche Marketing

  • A smaller segment of a larger market where products are targeted specific to consumers needs and want eg Costco (sells large sized products)
  • Advantages

Mass Marketing

  • When a business targets its product at a whole market rather than a small segment of a market eg Tesco, virgin.

Business to business marketing

  • a market that provides products and services to other business.Eg

Effective Marketing Mix in Manchester United fc

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