Word of Mouth Best Practices

Word of mouth is extremely influential in getting people to think positively about a brand or make an action such as going to a concert, purchasing a Frequent Fan Card, or signing up for the Student Advantage Program. Just think, would you rather make a purchase of some product if you saw a company promote it themselves, or have a friend or someone you know rave about how good that product is? Let’s take a look at some of the best word of mouth practices you can do to promote student engagement with The Cleveland Orchestra.

1. Make it cool. The Cleveland Orchestra has the youngest crowd in the whole world seeing concerts at Severance Hall. Not to mention, University Circle and the surrounding neighborhood is booming with activity, like Little Italy, the abundance of museums, and the lively restaurant and bar scene.

2.Turn it into a great cause. Support the arts, and one of Cleveland’s greatest assets.

3. See the best. People like seeing the best of a profession or art form. Whether it’s seeing the best sports star like Lebron James, or eating the finest cuisine in Cleveland like Michael Symon, tell everyone how The Cleveland Orchestra is one of the top orchestras in the world.

4. Spread the tradition. Talk about the history and cultural significance that The Cleveland Orchestra has in Cleveland. Since its inception in 1918, The Cleveland Orchestra quickly became known as one of the "Big Five" Orchestras in the US: along with big cities like Boston, Chicago, New York, and Philadelphia. Today it is widely regarded as one of the top 10 orchestras in the world!

5. Media Attention. The Plain Dealer, The New York Times, Blogs, social media, national attention; The Cleveland Orchestra has been in the news for years, all over the world. Tell your friends and colleagues to check out an article you saw or share it on social media.

Best ways to go about these topics:

  • Social Media/Online. Post about concerts and news about the orchestra.
  • Casual Conversation. This one is self explanatory, but when you hear someone say, "There is nothing to do on campus!" that's your cue!
  • Talk with influential student leaders, professors, and administrators. Whether its the president of a student group, your philosophy professor, or the director of your program, mention your involvement as a Student Ambassador and share with them some of your ideas about getting a group of students to see The Cleveland Orchestra.

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