Chipotle - Back to the start
The campaign was originally launched to be an introductory video for a new-fangled loyalty program. The objective was to show their target market how their meat is treated.
Impacted future campaigns
Chipotles original "Back To a The Start" campaign influenced CAA when they decided to make their "Scarecrow" commercial. The domino affect of the original commercial made it easier for future companies to replicate an effective commercial.
Emotional connection with people
This image, that came straight from the ad along with the music, made an effective connection with the audience. Most people are not advocates of animal abuse, which is why when the farmer is thinking about his mistreated animals he turns a new leaf to make them cage free.
Used an innovative media technique
Chipotle posted their ad onto YouTube, which exponentially grew their video. Although anyone can post a simple video onto YouTube their video was unique. They showed the typical food process in a more civil way although the matter is very serious their ideas were brilliant. They put the pills and pigs into machines that ultimately filter into a different machine that makes them much bigger.