The Very Definition

The Youtube Generation

Don't get it twisted

Gen C is not an age group, rather a shared mindset.

It's All Relative

creation. curation.
connection. community.

As The Who said...
Who are You?

a state of mind • strives for expression • taste-maker • defines the social network•  YouTube = habitat for entertainment• constantly connected •  connects on all screens•  values relevance and originality