My Company is an top of the barrel exclusive store.
My competition is the other bridal's companies such as David's Bridal and other bridal companies.
My company believe in making the customers happy and providing anything they want and need. Also by having lower prices than the other bridal companies.
The promise my company is going to make and deliver to the customers by doing their make-up for free for any occasion and giving them an discount on anything they want to purchase. Also have good quality on any item they purchase.
My Company's Brand Personality is pleasing the customers and creating a clean and pleasant environment. Be kind toward others.
The Touch Points that will be used in my company is pre-purchase because the customers can pre-purchase any item they want.