Six principles of design

1. Balance

Graphics don’t overpower text

lPage is not too heavy on one side or the other

lsuch as, putting matching text boxes at the top and bottom of a publicationer



lDistance between elements on a page

lUsed to demonstrate a relationship or a lack of relationship between elements

¡such as, you must put captions (text) next to the related photograph

effective and not effective


lJustification of elements

lRelated items should be justified the same to emphasize their relationship to each other

¡such as, the text giving the location, date, time, and cost of an event are all CENTERED on a flyer