Product trial and repeat purchase

Product trial is a consumer’s opportunity to test a product or service, usually without charge.

Repeat purchase is purchasing a product for a second time (or more!).

Upsides and downsides;

Upsides; The customers may like the product and buy it.

Downsides; The customers may not like the product and never come back.

A famous example would be - Greggs, they sometimes stand outside the shop and allow you to try sausage rolls.

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