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MKT 571 Marketing NEW

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MKT 571 Marketing NEW

MKT 571 Week 1 DQ 1

MKT 571 Week 1 DQ 2

MKT 571 Week 1 DQ 3

MKT 571 Week 1 Individual Marketing Environment Simulation and Summary

MKT 571 Week 1 Quiz

MKT 571 Week 2 DQ 1

MKT 571 Week 2 DQ 2

MKT 571 Week 2 DQ 3

MKT 571 Week 2 DQ 4

MKT 571 Week 2 DQ 5

MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I

MKT 571 Week 2 Quiz

MKT 571 Week 3 DQ 1

MKT 571 Week 3 DQ 2

MKT 571 Week 3 DQ 3

MKT 571 Week 3 Individual Segmentation and Target Market Paper

MKT 571 Week 3 Learning Team Bottled Water

MKT 571 Week 3 Quiz

MKT 571 Week 4 DQ 1

MKT 571 Week 4 DQ 2

MKT 571 Week 4 DQ 3

MKT 571 Week 4 DQ 4

MKT 571 Week 4 DQ 5

MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II

MKT 571 Week 4 Quiz

MKT 571 Week 5 DQ 1

MKT 571 Week 5 DQ 2

MKT 571 Week 5 DQ 3

MKT 571 Week 5 DQ 4

MKT 571 Week 5 Individual Integrated Marketing Communication Plan

MKT 571 Week 5 Learning Team Deliverable State Branding

MKT 571 Week 5 Quiz

MKT 571 Week 6 DQ 1

MKT 571 Week 6 DQ 2

MKT 571 Week 6 DQ 3

MKT 571 Week 6 Learning Team New Product Launch Marketing Plan, Part III

MKT 571 Week 6 Quiz

MKT 571 Week 2 DQ 4 NEW

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MKT 571 Week 2 DQ 4 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.

ack'>

Click the Assignment Files tab to submit your assignment. Your grade is based on your ability in the simulation, not on participation. You can repeat as many times as you like before you submit your results.

usly selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 2 DQ 3 NEW

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MKT 571 Week 2 DQ 3 NEW

Complete the Segmentation, Targeting, and Positioning Simulation in MyMarketingLab®.

rif"; color:black'>Completethe corresponding video guide.

ts report from the simulation to your computer in a Word document or a .Pdf file.

Click the Assignment Files tab to submit your assignment. Your grade is based on your ability in the simulation, not on participation. You can repeat as many times as you like before you submit your results.

usly selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 1 Individual Marketing Environment Simulation and Summary

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MKT 571 Week 1 Individual Marketing Environment Simulation and Summary

Complete the Marketing Environment Simulation and Summary in MyMarketingLab.

Save your results report from the simulation to your computer in a Word document or a .Pdf file.

Click the Assignment Files tab to submit your assignment. Your grade is based on your ability in the simulation, not on participation. You can repeat as many times as you like before you submit your results.

usly selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 2 DQ 1 NEW

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MKT 571 Week 2 DQ 1 NEW

Watch the Marriott Video in MyMarketingLab®.

Complete the corresponding video guide.

results report from the simulation to your computer in a Word document or a .Pdf file.

Click the Assignment Files tab to submit your assignment. Your grade is based on your ability in the simulation, not on participation. You can repeat as many times as you like before you submit your results.

usly selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 2 DQ 2 NEW

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MKT 571 Week 2 DQ 2 NEW

Watchthe Harley Davidson Video in MyMarketingLab®.

Completethe corresponding video guide.

ts report from the simulation to your computer in a Word document or a .Pdf file.

Click the Assignment Files tab to submit your assignment. Your grade is based on your ability in the simulation, not on participation. You can repeat as many times as you like before you submit your results.

usly selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 1 DQ 2 NEW

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MKT 571 Week 1 DQ 2 NEW

My Personal Information

How responsive are you to personal questions asked on a survey? Are you more likely to answer questions if you are a customer? What incentive do you need to respond to questions from a company that is not your employer or with whom you are not a customer?

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• A crisis management plan

• A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 1 DQ 3 NEW

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MKT 571 Week 1 DQ 3 NEW

Art or Science

How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today? What marketing challenges and opportunities does your organization face?

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• A crisis management plan

• A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 2 DQ 5 NEW

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MKT 571 Week 2 DQ 5 NEW

Buying Behavior

What are some ways your personal consumer behavior has been influenced by your culture, subculture, or personal factors? Have marketers been successful in targeting your personal demographic? Why or why not?

Click the Assignment Files tab to submit your assignment. Your grade is based on your ability in the simulation, not on participation. You can repeat as many times as you like before you submit your results.

usly selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 3 DQ 2 NEW

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MKT 571 Week 3 DQ 2 NEW

Marketing Something New

Explain whether you would test market the following newly developed products prior to a full-market launch:

Blueberry flavored milk

Eyeglasses with mapping technology

What are the benefits and risks of performing test marketing to product developers or product managers?

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Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 3 DQ 3 NEW

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MKT 571 Week 3 DQ 3 NEW

Product Failure

Can you think of some new products that have failed (Failure means it is no longer on the market or is going out of business in the next few months)? What do you believe were the causes of this failure? How would you have handled the product launch or maintenance differently?

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Eyeglasses with mapping technology

What are the benefits and risks of performing test marketing to product developers or product managers?

ont-size:9.0pt;font-family:"Arial","sans-serif";color:black'>

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 3 DQ 1 NEW

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MKT 571 Week 3 DQ 1 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.

MKT 571 Week 2 Quiz NEW

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MKT 571 Week 2 Quiz NEW

1. Which of the following would consumers associate closely with a brand?

Brand attitudes

Points-of-difference

Customer focuses

Points of reference

2. What is the second stage of the consumer buying process?

Information search

Buyer satisfaction

Purchase decision

Evaluation of alternatives

3. Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?

Segment attractiveness

Segment acid test

Needs-based segmentation

Marketing-mix strategy

4. Which other dimension is the VALS classification system based on besides consumer motivation?

Consumer retention

Consumer resources

Consumer support

Consumer beliefs

5. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?

Market membership

Industry membership

Category membership

Product membership

6. When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?

Standard & Poor’s

Trade directories

Internet

Business associates

7. Which of the following do brand mantras attempt to define?

Brand identity

Points of difference to other brands

Similarity to other brands

Brand equity

8. Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?

Brand perceptual analysis

Brand positioning bull’s eye

Competitive analysis

Industry analysis

9. In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?

Dimension to

Relationship to

Response to

Value to

10. Which market is known as the invisible market segment?

Asian American

Hispanic American

African American

Caucasian American

11. What other dimension helps market segments be measurable, substantial, accessible, and differentiable?

Actionable

Reasonable

Obtainable

Functional

12. How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?

Seven

Nine

Eight

Two

13. Which term describes the diverse needs of many ethnic market segments?

Multidiversity marketing

Multifaceted marketing

Mass marketing

Multicultural marketing

14. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?

Elimination-by-aspects heuristic

Conjunctive heuristic

Lexicographic heuristic

Indirect heuristic

15. Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?

Brand cannibalizations

Brand extensions

Perceptual mapping

Point-of-difference

16. Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and

positioning

perceptual mapping

positive marketing

possession

17. Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?

Brand reference

Points-of-difference

Points-of-parity

Points-of-reference

18. Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and

inflate

communicate

infuse

create

19. Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization?

Direct

Undifferentiated

Niche

Concentrated

20. Which group is experiencing the fastest population growth today?

African Americans

Asian Americans

Caucasian Americans

Hispanic Americans

21. Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?

Product demand

Consumer response

Value proposition

Value-added product

MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I – NEW

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MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I - NEW

Create a product launch plan of no more than 1,050 words for 2 specific markets (choose a domestic country and an international country). This assignment requires research on both of your markets.

Select a new product that has never been marketed as the basis for all of the team papers. You can make a major modification/improvement to a product/service on the market or create your own product/service.

Include the following components for both markets:

• Justification for your choice of product and the two countries

• Market needs

• Market growth

• A brief SWOT Analysis

• Potential competition

• Product offering

• Product identification

• A 10-question survey that you will use for your final marketing plan, which collects additional primary data about the buyers. Your survey should be placed in your appendix and discussed in the body of the paper.

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.

Format your paper according to the updated APA standards.

Be sure to read the rubric for guidance on how the paper will be graded.

Click the Assignment Files tab to submit your assignment as one complete document. Do not submit multiple documents.

MKT 571 Week 1 DQ 1 NEW

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MKT 571 Week 1 DQ 1 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.

:black'>• Globalization considerations

• A crisis management plan

• A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.

• Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 4 DQ 2 NEW

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MKT 571 Week 4 DQ 2 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed

eir products? Be specific.

Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

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Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 4 DQ 1 NEW

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MKT 571 Week 4 DQ 1 NEW

Watch the Dunkin Donuts Video in MyMarketingLab®.

Complete the corresponding video guide.

Arial","sans-serif"; color:black'>What stage of the PLC would you say bottled water occupies? How is each of these companies attempting to maintain or grow sales of their products? Be specific.

Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

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ont-size:9.0pt;font-family:"Arial","sans-serif";color:black'>

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 3 Quiz NEW

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MKT 571 Week 3 Quiz NEW

1. Most new-product activities are devoted to

introducing backward integration

changing the target markets

improving existing products

changing the existing market dynamics

2. Which of the following is the best example of a new-to-the-world product?

Tata Motors, an Indian automobile company, acquires Jaguar to extend its business

Kids-Med, a company that produces childcare products, launches a non-contact thermometer

Walmart, the retail giant, opens new stores in an underdeveloped African country

Pestorica, a publishing company, decides to launch a new sports magazine

3. ________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

Interoperability

Mass customization

Reverse engineering

Backward compatibility

4. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?

Sharing services

Using brand symbols

Working with larger groups

Cultivating non-peak demand

5. Which of the following is most closely related with the organic growth of an organization?

Developing new products from within

Increasing productivity of employees

Acquiring a product or service brand

Increasing the operational profitability

6. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

ease of use

technology intensity

adaptability

customer training

7. Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.

credence qualities

trial qualities

search qualities

experience qualities

8. Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.

width

type

class

length

9. Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.

introduction

growth

maturity

decline

10. The five product levels constitute a ________. At each level more customer value is added.

value grid

demand chain

business model

customer-value hierarchy

11. A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.

introduction

decline

growth

maturity

12. Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?

Exchange entry

Parallel entry

Late entry

First entry

13. Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.

product-family

product-line

product-class

product-type

14. It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________.

emergency good

heterogeneous shopping good

specialty good

impulse good

15. Which of the following is the level at which the product’s primary characteristics operate?

Design

Durability

Conformance quality

Performance quality

16. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.

feature improvement

technological improvement

quality improvement

style improvement

17. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

Pure tangible product

Potential product

Basic product

Augmented product

18. Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used.

master scheduling

key path scheduling

task scheduling planner

critical path scheduling

19. Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.

balancing

strategic pay off

late

compensating

20. Which of the following steps will help service firms to increase their quality control?

Adopting differential pricing

Providing complementary services to customers

Cultivating non-peak demand

Standardizing the service performance process

21. Product-line analysis provides information for two key decision areas: product-line length and ________.

product-class composition

product mix-pricing

popular pricing

product need family

MKT 571 Week 3 Learning Team Deliverable Bottled Water NEW

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MKT 571 Week 3 Learning Team Deliverable Bottled Water NEW

Research the bottled water market. Check out the websites for Evian (www.evian.com/en_us), Aqua Pacific (www.aquapacific.com), Mountain Valley Spring Water (www.mountainvalleyspring.com), and Perrier (www.usa.perrier.com).

What stage of the PLC would you say bottled water occupies? How is each of these companies attempting to maintain or grow sales of their products? Be specific.

Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

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Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 3 Individual Segmentation and Target Market Paper NEW

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MKT 571 Week 3 Individual Segmentation and Target Market Paper NEW

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

• No more than 2100 words

• Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.

• Discuss your final target markets that are derived from your segmentation.

• Provide a positioning statement for the company with careful consideration of their branding, and marketing strategy

Format your paper according to the updated APA standards.

Be sure to read the rubric for guidance on how the paper will be graded. The rubric is integrated into the class under grading. If you have any questions, please let me know.

Click the Assignment Files tab to submit your assignment.

MKT 571 Week 5 DQ 1 NEW

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MKT 571 Week 5 DQ 1 NEW

Complete the Online Marketing Simulation in MyMarketingLab®.

services that would be considered high priced, but that you are willing to pay for? What is the value you are receiving in exchange for the price?

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fic.

Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

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ont-size:9.0pt;font-family:"Arial","sans-serif";color:black'>

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 5 DQ 2 NEW

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MKT 571 Week 5 DQ 2 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.

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fic.

Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

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ont-size:9.0pt;font-family:"Arial","sans-serif";color:black'>

Format your paper and presentation consistent with APA guidelines.

ines.

MKT 571 Week 4 Quiz NEW - 100% Correct

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MKT 571 Week 4 Quiz NEW - 100% Correct

1.) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

Strategic marketing system

Vertical marketing system

Horizontal marketing system

Conventional marketing system

2.) What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

Market-penetration pricing

Sensitive pricing

Target pricing

Market skimming

3.) Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

Side pull strategy

Push strategy

Pull strategy

Downward strategy

4.) What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

Barter

Offset

Free trade

Compensation deal

5.) What takes place when dealers purchase some or all of a product line?

Part-line forcing

Half-line forcing

Forcing by brand

Full-line forcing

6.) Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

Pull strategy

Downward strategy

Upward strategy

Push strategy

7.) What type of distribution places the goods or services in as many outlets as possible?

Selective distribution

Exclusive distribution

Marketing distribution

Intensive distribution

8.) When the number of intermediaries are severely limited, this means an

strategic distribution

marketing distribution

inclusive distribution

exclusive distribution

9.) When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

break-even current profit

negative current profit

maximum current profit

lowest current profit

10.) What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

Rectangular marketing system

Conventional marketing system

Horizontal marketing system

Vertical marketing system

11.) What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

Sale

Offset

Auction

Barter

12.) What mode of entry is it when local and foreign investors share ownership and control?

Direct investment

Sole proprietor

Foreign investment

Joint venture

13.) When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

buyback arrangement

free trade agreements

price adaptation

trade agreements

14.) What is a simple way to engage in international marketing?

Cultural attainment

Licensing

Travel abroad

Communications

15.) What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

Triangular marketing system

Horizontal marketing system

Rectangular marketing system

Vertical marketing system

16.) Which companies have launched a website without any previous existence as a firm?

Brick-and-click

Employee-centered companies

Customer-centered companies

Pure-click companies

17.) Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

Tying agreements

Marketing agreements

Promising agreements

Loosening agreements

18.) Companies are pursuing which objective when they start with prices high and slowly drop them over time?

Market tactics

Market pricing

Focusing on market share

Market skimming

19.) Which type of distribution relies on some intermediaries willing to carry a particular product?

Planned distribution

Marketing distribution

Strategic distribution

Selective distribution

20.) What type of system does a firm employ to decide about the most critical decisions management faces?

Pulling system

Marketing channel system

Pushing system

Advertising strategic system

21.) What is an ultimate form of foreign involvement?

Direct ownership

Direct investment

Foreign trade

Foreign investment

MKT 571 Week 5 DQ 3 NEW

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MKT 571 Week 5 DQ 3 NEW

Marketing Communications

Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not?

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Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

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Format your paper and presentation consistent with APA guidelines.

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MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II – NEW

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MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II - NEW

Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following for both markets:

• Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.

• How you will manage each stage of the PLC including tactical plans for the Four Ps at each stage.

• Expanding on your product offering from Week 2, provide the product mix for your team's new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.

• Create a new positioning statement for your product, and provide justification for your new positioning strategy.

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.

Format your plan consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 571 Week 5 Individual Client Pitch Presentation NEW

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MKT 571 Week 5 Individual Client Pitch Presentation NEW

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

• Identify how your IMC plan is new and improved including the benefits you focus on and the target market.

• Discuss the changes to your positioning strategy.

• Discuss any considerations you will need to employ to build and maintain the brand and customer loyalty.

• Create a print ad and a video broadcast for the product based on your new strategy (YouTube TM, video, or PowerPoint storyboard is acceptable). This must be integrated into the PowerPoint.

• Include speakers' notes to clarify the information in your presentation and provide supplemental explanation.

Be sure to read the rubric for guidance on how the paper will be graded.

Click the Assignment Files tab to submit your assignment. You are submitting only one PowerPoint presentation

MKT 571 Week 5 DQ 4 NEW

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MKT 571 Week 5 DQ 4 NEW

Marketing Communications

Marketers are developing branded Web series to get consumers involved with their brands. One successful series is “The Real Women of Philadelphia” from Kraft (www.realwomenofphiladelphia.com). Fans can watch videos of professionals making delicious, simple recipes with one common ingredient—Philadelphia Cream Cheese, of course! The site features a recipe contest, and entrants even get training on how to photograph their entries to make them look as yummy as possible. Visit this Web site and find two other branded Web series. Critique the sites and describe how viewers interact with the Web sites.

thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

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Format your paper and presentation consistent with APA guidelines.

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MKT 571 Week 4 DQ 5 NEW

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MKT 571 Week 4 DQ 5 NEW

Willing to Pay

What are some products or services that would be considered high priced, but that you are willing to pay for? What is the value you are receiving in exchange for the price?

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Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

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Format your paper and presentation consistent with APA guidelines.

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MKT 571 Week 4 DQ 4 NEW

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MKT 571 Week 4 DQ 4 NEW

Starting a Franchise

You have $250,000 to start a company, and you’re considering purchasing a franchise business. What are some of the advantages and disadvantages of franchise ownership?

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Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

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Format your paper and presentation consistent with APA guidelines.

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MKT 571 Week 4 DQ 3 NEW

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MKT 571 Week 4 DQ 3 NEW

Southwest Airlines Pricing Strategies

Read the Marketing Excellence case study on Southwest Airlines at the end of Ch. 14 in Marketing Management. How will the low-cost airline need to differentiate itself beyond pricing in the future?

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Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

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Format your paper and presentation consistent with APA guidelines.

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MKT 571 Week 6 DQ 2 NEW

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MKT 571 Week 6 DQ 2 NEW

Would you buy that?

Who would pay $330,000 for a virtual space station? Or $100,000 for an asteroid space resort? How about $99,000 for a virtual bank license? Players of the massively multiplayer online (MMO) game called Entropia Universe did. Those players are making money, and so are the game developers. There’s a new business model—called “freemium”—driving the economics of these games. Under this model, users play for free but can purchase virtual goods with real money. Worldwide sales of virtual goods were $2.2 billion in 2009 and are predicted to reach $6 billion by 2013. Most virtual goods are inexpensive—costing about $1—such as the tractor you can buy in FarmVille or a weapon in World of Warcraft. That doesn’t seem like much, but when you consider that game-maker Zynga’s FrontierVille had 5 million players within one month of launch, we’re talking real money! Are there ethical issues with the sale of virtual goods? What are some of these potential issues?

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Format your paper and presentation consistent with APA guidelines.

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MKT 571 Week 6 DQ 1 NEW

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MKT 571 Week 6 DQ 1 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.

other branded Web series. Critique the sites and describe how viewers interact with the Web sites.

thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

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Format your paper and presentation consistent with APA guidelines.

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MKT 571 Week 5 Quiz NEW

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MKT 571 Week 5 Quiz NEW

1.) What function does a company's public relations department perform when it promotes understanding of the organization through internal and external communications?

Press relations

Product publicity

Corporate communications

Counseling

2.) Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel's actions are an example of

customer lifetime value

customer value analysis

a customer touch point

customer perceived value

3.) Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of

a bypass attack

a frontal attack

an encirclement attack

guerilla warfare

4.) An insider trading crisis for an organization is what type of public relations crisis?

Intentional event

Unintentional event

Act of nature

Act of upheaval

5.) Which of the following circumstances are best suited for the use of personal selling?

When there is minimal risk involved in buying or using the products

When the market has fewer and larger sellers

When prospective customers are spread across a wide geographic area

When the products used are simple and easy-to-use

6.) ________ is based on the premise that marketers can no longer use interruption marketing via mass media campaigns.

Database marketing

Relationship marketing

Internet marketing

Permission marketing

7.) When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy.

new-market segment

geographical-expansion

market-penetration

niche identification

8.) ________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.

Copy testing

Media selection

Media scheduling

Content analysis

9.) Total customer satisfaction is measured based on the relationship of

expected value and total customer benefit

past experience and present experience

perceived performance and expectation

advertised outcomes and real outcomes

10.) In order to help anticipate public relations crises it’s important to think about the possible events that could occur and the appropriate management response. This is often referred to as

preventative planning

imagining the risk

dreaming about the future

imagining the worst

11.) Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?

E = reach * frequency * impact

E = frequency / reach

E = (reach * frequency) / impact

E = reach * frequency

12.) TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed". Surami is a five-gear bike and, apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.

value-delivery system

value proposition

total customer cost

customer-perceived value

13.) ________ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action, across the market, keeping everyone off balance.

Contraction defense

Flank defense

Preemptive defense

Position defense

14.) Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew's sponsorship of these events?

To create perceptions of key brand image associations

To express commitment to the community or on social issues

To enhance corporate image

To entertain key clients or reward key employees

15.) Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

Public relations communications can be prepared to appeal to the addressed individual.

Given their live, real-time quality, public relations tools are more actively engaging for consumers.

They incorporate some concession, inducement, or contribution that gives value to the consumer.

Public relations can reach prospects who prefer to avoid mass media and targeted promotions.

16.) Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as

quality programs

benefit programs

frequency programs

satisfaction programs

17.) When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest

customer-perceived cost

customer-perceived value

customer equity

customer lifetime value

18.) Which of the following benefits is offered by sales promotion tools?

They can reach prospects who prefer to avoid mass media and targeted promotions.

They are typically an indirect form of soft-sell and hence, better received by customers.

They allow buyers personal choices and encourage them to respond directly.

They incorporate some concession, inducement, or contribution that gives value to the consumer.

19.) When dealing with a public relations crisis, a _____ can be a useful online tool to communicate with internal stakeholders.

crisis site

public site

dark site

white site

20.) Under which of the following conditions is the frequency the most important factor in media selection?

When there is high consumer resistance to the product

When going into undefined target markets

When launching infrequently purchased brands

When introducing flanker brands

21.) Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods?

Extent of media coverage

Impact on sponsor’s bottom line

Consumers’ brand knowledge

Brand exposure reported by consumers

MKT 571 Week 5 Learning Team Deliverable State Branding NEW

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MKT 571 Week 5 Learning Team Deliverable State Branding NEW

Branding is not just for products and services--states are getting in on the action, too. One of the most recent examples of state branding comes from Michigan with its "Pure Michigan" campaign, resulting in millions of dollars of tourism revenue. Other famous place branding campaigns include "Virginia is for Lovers," "Florida--the Sunshine State," and "What Happens in Vegas Stays in Vegas."

Come up with a new brand identity proposal for one of your states. Present your idea and explain the meaning you are trying to convey.

Justify your brand identity.

Team discussion question responses should be a minimum of 500 words in one submitted paper.

I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.

All team members need to submit the peer evaluation form found under the student materials for your team paper learning team evaluation.

A peer evaluation is due on the same date as each team assignment.

Submit the peer evaluation hrough your private messages

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MKT 571 Week 6 Quiz NEW

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MKT 571 Week 6 Quiz NEW

1.) Which of the following refers to the ability to meet humanity's needs without harming future generations?

Sustainability

Greenwashing

Ecological footprinting

Scalability

2.) ______ is an obligation to act in a way expected of a reasonable person.

Reliance

Liability

Litigation

Duty

3.) Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating

dual adaptation

straight extension

forward adaptation

product standardization

4.) Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for vouchers. The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury's problem?

Consumers did not value the cause Cadbury was promoting.

Customers felt that the cause was not in sync with the company’s brand image.

Consumers resented being sold an inferior product on the back of a cause-marketing program.

Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive.

5.) A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n)

opportunity cost problem

market pricing problem

tactical pricing problem

price escalation problem

6.) Marketing effectiveness rating instruments and marketing audits are approaches to

annual-plan control

profitability control

efficiency control

strategic control

7.) A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

marketing plan

market-based scorecard analysis

marketing audit

marketing metric

8.) Which of the following is true regarding a marketing audit?

It focuses on analysis of those marketing activities that have failed to produce adequate results.

It focuses on a firm’s macromarketing environment.

It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.

It relies on feedback from company managers for data and opinions.

9.) To protect a creative work from being published in any other manner, a company or author would ____________ the material.

copyright

patent

trademark

freelance

10.) Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities?

Independent

Periodic

Comprehensive

Systematic

11.) The marketing audit reviews six components of the overall marketing arena including the marketing environment, marketing strategy, marketing organization, marketing systems, marketing productivity and

marketing mix

marketing control

marketing function

marketing development

12.) Which of the following is an example of a distribution metric used for measuring the performance of marketing plans?

Effective reach

Market share

Customer acquisition

Stock cover in days

13.) The purpose of profitability control is to

evaluate and improve the spending efficiency and impact of marketing expenditures

examine whether the company is pursuing its best opportunities with respect to markets, products, and channels

understand the efficiency of the sales force, advertising, sales promotion, and distribution

examine where the company is making and losing money

14.) A marketing audit is typically best conducted by a(n)

internal department

outside consultant

internal marketing executive

a. self-audit

15.) ________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.

Marketing implementation

Market watch

Marketing control

Test marketing

16.) Which of the following is likely to be an important trend in marketing in the future?

Marketing science

Manual marketing

Mass marketing

Marketing intuition

17.) A PR practitioner may be subject to conspiracy in these situations: when the practitioner participates in illegal action, counsels or guides the illegal policy, takes part in it, or

uncovers illegal action

imagines illegal policy may occur

cooperates to further illegal action

unknowingly works with a corrupt agency

18.) Which of the following is an example of a communication metric used for measuring the performance of marketing plans?

Trial rate

Sales growth

Response rate

New customer gains

19.) Rising customer expectations, evolving employee goals and ambitions, and tighter government legislation and pressure are driving companies to

operate flatter organizations

practice a higher level of corporate social responsibility

operate leaner manufacturing facilities

manage shorter supply chains

20.) The purpose of strategic control is to

examine whether the company is pursuing its best opportunities with respect to markets, products, and channels

understand the efficiency of the sales force, advertising, sales promotion, and distribution

evaluate and improve the spending efficiency and impact of marketing expenditures

examine where the company is making and losing money

21.) Straight extension of the product means

introducing the product to the foreign market without any changes to the product

introducing a customized product to the foreign market with existing marketing strategy

introducing the product to the foreign market with major changes to the product

introducing a customized product to the foreign market with a new marketing strategy

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MKT 571 Week 6 Learning Team New Product Launch Marketing Plan, Part III – NEW

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MKT 571 Week 6 Learning Team New Product Launch Marketing Plan, Part III - NEW

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date including both markets, reflect on additional learning from your previous papers, review and correct issues identified in your previous two papers and refine to create a Marketing Plan for your new product.

Your plan should be no more than 3,500 words. Be sure to include the following for both of your markets:

• Executive summary

• Situational analysis

• Market growth potential and competitive analysis

• Segmentation, target market, and positioning

• Pricing and distribution strategies

• Marketing communication plan

• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)

• Intended marketing objectives for Y1, Y2, and Y3

• Implementation milestones

• Evaluation and control metrics and methodology to measure performance

• Contingency planning

Provide specific information based on research in your paper. Avoid generalities. Avoid instructions on how to perform the analysis.

Focus on actually performing the critical analysis for each of your two countries.

Format your plan consistent with APA guidelines.

MKT 571 Week 6 DQ 3 NEW

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MKT 571 Week 6 DQ 3 NEW

Ethical/Legal Issues

We are all familiar with online courses in college? Many students are, but some traditional brick-and-mortar universities are venturing into uncharted territory by outsourcing the teaching function to online providers. Missouri State University is offering its introductory journalism class through Florida-based Poynter Institute, which is a non-profit journalism training group. Instructional outsourcing is popping up on campuses throughout the country, and most are serviced by for-profit companies such as Academic Partnerships, StraighterLine, and Smarthinking. These partnerships translate into bigger profit margins for both the university and the instructional partner. Discuss the pros and cons of outsourcing instructors for courses or even entire degrees from the point of view of both the school and the students. Should technology be used in this way to deliver this type of product? Are there any ethical or potential legal issues?

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Format your paper and presentation consistent with APA guidelines.

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