Smoke, Mirrors and the Fitness Industry

Why you can't find prices online for that gym membership (until now)

Let’s face the facts: Gym’s around exactly renowned for their sales tactics and transparency. Think about the last time you sat down with a representative of a gym you were checking out. Did you have a De Javu moment from when you checked out that “beaut” over at Charlie’s Used Kars ‘n Seafood Shack?

If so, you’re not alone. Turns out, only 6.2% of people are convinced that the number they are initially quoted by a Gym sales rep is a “fair price”. That’s a really low number.

As for that much larger, 71.6% number? Those are the people that wish they had some basis as to what other people pay prior to sitting down with a gym representative so they have some negotiation leverage and a basis as to what a fair deal is.

Let’s think about why this is the case. Think about the things you purchase and the information you have at hand when you make that purchase.

  • Car Insurance? Tools exist to help you compare rates across a ton of providers.
  • New TV? You can easily compare features, models and prices across sites on the web with the click of a button.
  • Used Car? Heck, for a used car you can even check out tools like Kelly Blue Book to use in your negotiation.
  • Gym Membership? Up until GymSnoop? Literally nothing (short of standing outside the gym for a couple hours and asking members coming in and out what they are paying).

So is it fair to compare Gyms to Used Car shops? Probably not - at least with the used car shop, you have a baseline idea of what you should be paying.

GymSnoop now has Gym Prices for Gyms in the following areas:

Albany | Atlanta | Austin | Baltimore | Boston | Charlotte | Chicago | Cleveland | Dallas | Detroit | Fort Lauderdale | Houston | Indianapolis | Jacksonville | Las Vegas | Long Island, NY | Miami | Milwaukee | Los Angeles | New Orleans | New York | Northern Jersey | Philadelphia | Phoenix | Sacramento | San Antonio | San Diego | San Francisco | San Jose | Seattle | Washington DC

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