Market Research

Market Research

Researching to find whats liked and what could be improved across the marketing

Primary Research

Research you carried out yourself, i.e. questionnaires, surveys etc.

Secondary Research

Research from another source, i.e. Wikipedia, books etc.

Marketing Mix

The 4 P's.

Product

Place

Price

Promotion

What customers want

Customers want whats good for them, like quality, good prices, good service etc.

What is the market like?

Lots of competition in certain profitable areas.