By: Landon Vaughn & Haileigh McCraney
Definition: words or phrases which have strong emotional overtones or connotations and which evoke strongly positive (or negative) reactions.
The play on words in this video acquires a comedic reaction from it's viewers or audience.
This ad is aiming for children viewers with young innocent minds. It messes with the emotions of the viewers by using a sad picture and those "calling out" words like "HELP ME!".
This print ad makes it's viewers feel insecure about their body weight and the size of themselves. It causes a negative reaction on how they look at themselves so they call and get fit.