Emotions and Chocolate Packaging Box Brands in China

As imported food, the history of chocolate in China is relatively short when compared with western countries. It is even shorter than some eastern countries, such as Japan and South Korea. Though for its large population and enormous market capacity, chocolate paper foldable box brands in China is boasting for it great potentiality and opportunity, certain problem do exist in their chocolate packaging boxes and is hindering their development.


Originally speaking, the chocolate packaging box should be fashionable, relaxing and reflect the culture accumulation of a nation. By fashionable we mean that the chocolate packaging box should be unique and suit the tastes of the young people; by relaxing, make consumers happy; and by culture accumulation, be accepted by customers and win their predilection. The organization of fashion, relaxation, and culture accumulation will in return build the images of chocolates packaging box brands and create a sort of dependence among consumers for the brands. Chocolate is more than a food, but the emotional stirring and communicating represented by it, which should be reflected in the design of the chocolate packaging box.

At present, chocolate packaging box brands in China attach great importance on their culture accumulation in their designs of the packaging boxes. They are eager to draw special Chinese characters on the chocolate packaging boxes and absorb Chinese elements into the designs, being satisfied in their creations and ignoring the fact that chocolate is an imported food. On the other hand, their western counterparts focus more on the experience and emotions of the customers and go great length to suit them, which make them more popular around the world.

The way for the chocolate rigid paper box brands in China to success is to learn the lessons from the westerners, which means trying to stir the emotions of the consumer, whether it is western or Chinese sort, by the packaging boxes and the tastes. Moreover, the chocolate packaging box brands in China should Dig deep into the western romance and avoid the complete dominance of one cultural style, whether it is Chinese or western, which will never be the path to catch the interests of the lovers who are crazy in expressing their love for each other in a special way. Also, for difference of romance in various situations, there is a lot of work to be done in marketing classification and satisfy different even contradicted needs.

For the large population and great demands of targeted consumers, chocolates packaging box brands in China is facing great opportunities. But opportunities are not enough, which should be seized and acted out. By this way, chocolate packaging paper food box brands in China shall have a bright future.