Three Great after Sales Service Tips for the Automotive Dealer

National Sales Manager - Job Description

Your interaction with customers doesn't stop the moment they buy a new car and leave your showroom. In fact your relationship with the customer just started. One of the keys to making your dealership popular with your existing and new customers is by making sure you have excellent after sales services. Here are four great after sales services you should provide to your customers.

Advanced Booking

Providing advanced booking for your customers will make them happy and will allow you sufficient time to prepare to service their vehicle. Customers do not like waiting to have their vehicles serviced. Long wait times in the service department can turn happy customers into disappointed customers.

Waiting Lounge

By providing a waiting lounge with comfortable seating and a television set, you will be showing your customers you care about them. Other amenities like magazines, Wi-Fi, hot and cold beverages will also help make their time waiting for their vehicle more enjoyable and productive if need be.

Guidelines and Tips

Offer your customers valuable tips and guidelines on vehicle maintenance. Not everybody knows how to maintain a car, and by providing them with tips and guidelines, you will be helping them maintain their vehicle. Harry Jodoin has over three decades’ experience in the automotive industry.

Depending on the type of company, a National Sales Manager has many different responsibilities. All National Sales Managers in all companies large enough to have one manage the network of sales personnel throughout the company. This usually means recruiting and hiring the best sales talent to take over leadership positions and work with the sales team to help the company meet its monthly, quarterly, and yearly sales goals. For some companies, the National Sales Manager also works with the marketing department to create a marketing strategy that will drive sales and help make the jobs of the salesmen of the company that much easier.

Another, more ephemeral goal of most National Sales Managers is to create an atmosphere or an environment of excellent customer service. National Sales Managers do this in a number of ways, from advising other executives on how to maximize their business relationships to developing customer service protocols that sales staffs throughout the company can easily implement to improve their image in the eyes of the customer. National Sales Managers also help operate the sales administration functions of the company, making them more efficient and easier for the sales staff to do their jobs.

Harry Jodoin was the National Sales Manager for Kia Canada for over two years. He worked his way up from depot parts worker for Mazda Canada. For thirty years, Jodoin has worked for the automotive industry in Canada, and today manages program profit and loss for Mopar/ Magneti-Marelli as the National Program Director.

Straightening Out Your Drive - Quieting Your Swing

There’s an old saying about golf: you drive for show, but putt for dough. Yet golfers often become preoccupied with their drivers because they use them for their first shot off the tee. For long holes—three hundred yards or more—hitting a good drive is crucial to a good score. Drives need to be accurate and long. They need to stay on the fairway to avoid difficult setup shots from the rough or sand traps, and they need be deep enough to get the golfer close to the hole to get under par. While many golf instructors have several different methods for helping golfers develop a consistent swing that hits the ball square and creates power, they can agree on one aspect of the swing that needs to be correct.

A “quiet” swing means that there is no wasted movement in the swing. Every motion, big and small, has a purpose, adding to the accuracy and power of the drive in some way. Quieting one’s swing takes many hours of practice and repetition, but once golfers master it, they have a consistency in their swing they can count on. Golfing instructors always tell their students to keep their eyes on the ball and focus on hitting it with the right surface at the right angle. This is difficult to master, too, but if a golfer can quiet his or her swing, hitting the ball just right becomes much easier.

Harry Jodoin is an automotive executive working with Fiat Chrysler and Mopar/ Magneti-Marelli. Jodoin is an avid golfer and enjoys playing several times a week.

How to Lower Your Golf Score - Consistency and Practice

The best way to lower your golf score is to practice your swing. Getting a consistently accurate swing from anywhere on the course is the first step to improving your score. If you’ve been out on the links at all, you know how to swing the golf club properly, but the key to lowering your score and developing a firm, consistent, accurate stroke is to practice the right way.

Make sure that all of your mechanics are tight and consistent every time you take a whack at your golf ball. This means keeping your head down, focusing on the ball with your eyes, bending your knees slightly, and following through. All of the things that make a good golf swing have to be developed consistently over time, but one aspect of the swing that many people forget is eliminating all unnecessary movements.

If you pull your head up while you’re swinging, you’ll probably top the ball and it won’t go far. If either of your arms moves at all during your swing, you won’t make solid contact with the ball on a consistent basis. This is called “quieting” your swing, and it’s the key to finding any kind of consistency when hitting the ball. Eliminating excess movement can only be done over a long period of time. You have to practice over and over to get the full results from quieting your swing.

Harry Jodoin is an avid golfer and former National Sales Manager for Kia Canada. He now works as the National Program Director for Mopar/ Magneti-Marelli, a wholesale auto parts company supplying Fiat Chrysler.

Three Important Ingredients to Succeed in Sales

The goals for a sales manager is imposed by external factors like the general manager, dealer principal, and manufacturer. The goals are very clear; the date is available, and the sales managers are held responsible if they do not reach their goals. Achieving goals are important, but there are things that are beyond control. So how can sales managers and team leaders achieve success and reach their goals?

Here are three important ingredients to seeing success in sales.


A strategy is one of the most important factors that influence sales. A strategy is the sales process, of how your sales team interacts with customers. The steps you use will determine whether you reach your sales goal. Your strategy must be strong enough to move people to become a customer.


With a strong strategy in place, execution is the next step. Many times though the strategy is in place, execution seems to fall short. There are three parts to execution: knowledge, skill proficiency and activity. Plain knowledge is not sufficient for execution. Your team should know what to do “your way” and not ten other ways. Together with knowledge, skill proficiency will enable them to move closer to success in sales. Activity is the last part where your team is actively involved in following-up on leads.


Putting knowledge, skill proficiency and activity together will bring you to achievement. When you team can merge the three together, you will see your sales figures rise.

Harry Jodoin climbed the ladder of success from starting as a clerk at the parts depot in Mazda Canada in 1985 to National Sales Manager for Kia Canada in 2012.

History of Professional Hockey

Historians believe that the sport we now know as ice hockey was brought over from England by colonists in the 18th and 19th centuries. After several amateur leagues started late in the 19th century, with the first-ever Stanley Cup being awarded to one of the teams in these leagues, professional hockey started to gain popularity.

The Western Pennsylvania Hockey League was the first to use professional players in 1902. In 1904, the league joined with teams from Michigan and Ontario and formed the first all-professional hockey league, the International Professional Hockey League (IPHL). These American leagues started to pull Canadian players from amateur leagues there. In response, many Canadian leagues started paying their players and encouraging them to stay in the country. The IPHL, unable to recruit players from Canada, dissolved in 1907. By this time, there were several Canadian professional leagues.

In 1910, the National Hockey Association (NHA) was formed in Montreal. The NHA presented standardized rules, including the institution of three twenty-minute periods, and minor and major penalties. The NHA also dropped the rover position. In 1917, the NHA became the modern-day National Hockey League, which admitted its first American team, the Boston Bruins, in 1924.

Harry Jodoin is a hockey enthusiast and Canada native. He is the Program Director of the Mopar/Magneti-Marelli for Fiat Chrysler Automobiles Canada. Jodoin spent thirty years in the automotive industry, working his way up from a parts depot worker position to National Sales Manager at Kia Canada. He went into business for himself briefly before joining Mopar.