The Giant Panda
The inspiration for the WWF logo came from Chi-Chi: a giant panda that was living at the London Zoo in 1961, the same year WWF was created. WWF’s founders were aware of the need for a strong, recognizable symbol that would overcome all language barriers. They agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent choice.
The meaning of WWF's is World Wildlife Fund.
The first panda sketches were done by the British environmentalist and artist, Gerald Watterson. Based on these, Sir Peter Scott, one of WWF’s founders and a world-renowned conservationist and painter, drew the first logo.
The design of the logo has evolved over the past four decades, but the giant panda’s distinctive features remain an integral part of WWF’s treasured and unmistakable symbol. Today, WWF’s trademark is recognized as a universal symbol for the conservation movement.
We work towards and advocate for
- increasing the area of panda habitat under legal protection
- creating green corridors to link isolated pandas
- patrolling against poaching, illegal logging and encroachment
- building local capacities for nature reserve management
- continuing research and monitoring
WWF has been helping with the Chinese government’s National Conservation Program for the giant panda and its habitat. Thanks to this program, panda reserves now cover more than 3.8 million acres of forest.
Hunting remains an ever-present threat. Poaching the animals for their fur has declined due to strict laws and greater public awareness of the panda’s protected status. But hunters seeking other animals in panda habitats continue to kill pandas accidentally.