under armor

Perhaps no one on the planet knows the importance of brand image any better than Under Armour CEO Kevin Plank.

The carefully crafted image of his company's brand took a hard one to the gut last week when a super-duper Under Armour speedskating suit was suddenly the fall guy for lousy performances by the U.S. Speedskating team at the Winter Olympics. This kerfuffle got some clarity, of sorts, when the team voted to switch suits — and still finished out of the medals.

After several days of relative silence and lip-biting, Plank spent more than an hour on the phone with USA TODAY on Thursday, explaining, in some detail, what a difficult week this has been for him and for the Under Armour brand. More importantly, he openly discussed the early lessons learned and how Under Armour will emerge a better company because of it.(http://www.usatoday.com/)

Under Armour (NYSE: UA ) stock as a long-term investment. After all, Under Armour's performance the past several years has proved to be nothing short of extraordinary, having recently capped its 17th consecutive quarter of at least 20% top-line growth. Shares are up 60% so far this year alone, trouncing the S&P 500's almost 10% rise over the same period.(http://www.fool.com/)

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