Most interesting man in the world-
Alex Anton, Michael Stanciu
In the Dos Equis campaign, the ad depicts " The most interesting man in the world". this ad was launched to promote their beers, and the objective was to appeal to TV watchers.
Dos Equis dominated social media
Social media users quickly transformed the new Dos Equis commercial into a meme. every time someone created and shared a new meme from this commercial, more and more people saw it, and more people were likely to make one themselves, giving free advertising to Dos Equis.
This, being one of the many memes created, clearly explains how social media users have adopted and transformed this commercial to create free advertising for Dos Equis, and easy publicity.
Dos Equis revolutionized the advertisement business for alcohol products
Dos Equis's comical style for their commercial prompted a whole new wave of comical alcohol commercials, and thus revolutionizing the alcohol advertisement business
this commercial came well after the Dos Equis commercials, proving how they changed the way the advertisements were structured.
Dos Equis commercials caught the viewers attention
by not revealing the brand until the very end of the advertisement, it keeps the viewer intrigued to keep watching. this makes them more attentive to the advertisement, and more likely to remember the brand. By making the commercials comical, people actually want to and like to watch these commercials.
By engaging the viewer in this way, the commercial dubbed "the most interesting man in the world" was one of the best campaigns of the 21st century.