I-BRITE Eye Whitening Treatment Available Exclusively in L.A. Area

I-BRITE Eye Whitening, a cosmetic ophthalmology procedure, helps makes eyes whiter and brighter. I-BRITE is a proprietary technique created by Dr. Brian Boxer Wachler and is available exclusively at the Boxer Wachler Vision Institute in Beverly Hills, California.

The I-BRITE process involves removing the conjunctive membrane, which overlays the whites of the eyes and can contain unsightly red veins, brown spots, or white or yellow growths. Removing the membrane allows a new memembrane to grow back clear and free of discoloration. This outpatient procedure normally takes less than 20 minutes per eye and does not require stitches or laser treatments.

Patients who choose I-BRITE Eye Whitening can expect to see full results within several weeks. Side effects are generally mild and temporary, and many candidates return to work and other normal activities the day after the procedure. For more information about I-BRITE, please visit www.boxerwachler.com/i-brite-eye-whitening.

Interpretations Based on the Whites of the Eyes

The exclusive provider and developer of the I-BRITE eye whitening technique, Dr. Brian Boxer Wachler cares for patients from his Beverly Hills office. Taking only 20 minutes for each eye, the I-BRITE technique offers improved eye health and other benefits.

Research indicates that people often make assumptions about health and emotions based on the color of the sclera, or the whites of the eyes. For testing, scientists manipulated images of eyes to make the sclera appear red, yellow, or white and asked viewers questions related to the images. They found that observers associated red and yellow eyes with old age, poor health, and reduced attractiveness.

Conversely, images of very white eyes conveyed youthfulness, although not health or good looks. Along with smooth skin and silky hair, white eyes may communicate fertility and desirability in women, but these traits are less expected of men, according to the study.

Other research suggests red eyes convey sadness, perhaps because they are associated with crying. Because the whites contrast sharply with dark pupils, it is also possible for them to act as visual cues and convey various meanings.