In this ad is Lance Armstrong this company is try it to say that this is good enough for him its good enough for you. On the bottom it says to Lance Armstrong has 7 time tour de France Champion. On the top it says that is is only 99 calories. They think that people will see this stuff and think that if he can drink it, I can.
This is also targeting teens because all they will see is that someone famous drinks it so to be cool they have to too. But Lance might not even drink it it never says if he drinks