Design Principles

The 6 Principles of Design are balance,Proximity/unity,Alignment,Repetition/consistency,Contrast,White space

Page is not too heavy on one side or the other.They have the same weight or words on both of the sides.

Proximity/Unity:Distance between elements on a page,how far or close it is
Alignmentsuch as, the text giving the location, date, time,
Repetition/Consistency:Consistent pattern of font and color schemes and graphic
Repetition/Consistency another example
Contrast:the use of color and size to emphasize the most important elements
white space:blank or negative space on a page