A Rhetorical Analysis Essay Project
of 2015 Super Bowl Commercials

By Rylan Johnson
English 12 with Mr. Smith at CNHS

Mophie: All Powerless
2015 Super Bowl Commercial

          Mr. Smith's English 12 Essay Project

                 Rhetorical Analysis Essay

One of the worst feelings is when you look down at your phone and see it’s at one percent. My iPhone tends to run out of battery often, and usually when I need it for an important purpose. The new technology, Mophie, addresses the common issue of the poor quality of the iPhone battery. The Mophie portable charging phone case will fulfill iPhone users needs for a longer lasting charged phone. The commercial is inventive, and ironic. A dead iPhone causes people to feel isolated from society or social networking. With logos, pathos, and ethos in the commercial the audience will understand why Mophie is a popular product.

The commercial uses the tactic of Pathos to acquire interest in their viewers, and relay the message. Pathos is the ideal step to convince your viewers to buy the product specifically this commercials intention was to make the viewer feel pity or sad. The commercial starts with an emotional man who witnesses snow for the first time however, irony is used by the sunny weather despite the snow. It all adds up when you read the words at the end of the commercial “When your phone dies, God knows what can happen.” God knew that the man was having a bad day until there was snow. In relation to the Mophie case, God knows what can happen when you feel lost without your phone. Throughout the rest of the commercial you see trauma happening everywhere. Pathos is used to connect to the reader with abnormal examples such as penguins and pigs flying and this abnormality is experienced when a person’s phone dies.

Ethos was used because the commercial represented the message that the Mophie phone case satisfies the majority of the population. The targeted audience is everyone who has a iphone or cellular device. The mood the commercial was made in was earthy and upbeat. This to me means that once you get the Mophie case, you won't have any struggles to deal with in finding a charger when your phone is at low battery. The tone of the commercial was convincing and conducted effectively. Before this commercial, Mophie was unpopular, that’s why millions were spent on it to get their name out. The man behind it, Deutsch, stated that “when your phone loses power, you lose power.” This backed up by the fact of how our world is becoming dependent on cell phones and how people tend to become chaotic when they see a blank screen.

In conclusion, Mophie had mainly used Pathos with a little bit of Ethos added in. All my life I have had so many problems with my phone charging. The commercial showed how you tend to feel stressed out without your device, so that's why you need the Mophie case. There is no specific audience because almost everyone has an iphone or a device. The mophie makes a new competition by making it so easy to keep your phone on and charged. Cell phones and technology are the future of our world and things will only advance further. Mophie is just the start of what is to come. Pathos was especially used because they wanted to interest you by clicking into your emotions and making a strong connection. Mophie was unheard of until this commercial aired. Now millions have purchases the phone case and reviews on it show how this is a quality product.

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