Jonathon Karelse Vancouver, Canada

Jonathon Karelse, Versed in Business Planning

About Jonathon Karelse

Jonathon Karelse serves NorthFind Partners, a company that provides a network of expert management practitioners to clients looking to improve their forecasting, demand planning and operations. NorthFind works with organizations in industries ranging from aerospace to heavy equipment by furnishing data-led analysis, supply-chain management, and demand-planning solutions. Beyond his commitment to the firm, Jonathon Karelse stays active in his wider professional community by speaking before Association for Operations Management and Institute of Business Forecasting and Planning audiences.

Before accepting his current position, Jonathon Karelse assisted Wholesale Tire Distributors as Vice President of planning and corporate development. The position required that he design and implement the company's sales and marketing strategies, including a complete corporate rebranding. Over his tenure, he helped secure a nearly 20 percent sales increase during a slow market period. Further, Mr. Karelse developed strong business relationships with suppliers like Goodyear, Pirelli and Continental Tire.

In terms of publications, Mr. Karelse authored "New Product Planning in the Replacement Tire Industry," an article that appeared in the Journal of Business Forecasting.

The Difference between Value Chain and Supply Chain

A graduate of MIT Sloan School of Management, Jonathon Karelse serves in an executive position with NorthFind Partners, a firm that focuses on assisting companies with their supply chain management practices. While attending MIT, Jonathon Karelse studied value chain management, which differs from supply chain in several ways.

While a supply chain encompasses the actions within a multiple-company business network in the production and distribution of a product, value chain refers to a certain set of strategic actions completed by one company within a supply chain. Specifically, a value chain represents the reception of raw materials, the completion of processes that add value, and the marketing of a finished product within one company.

If a value chain is efficient, a company’s product will be produced as cheaply as possible while yielding a product that maintains its quality. Like a value chain, a supply chain is efficient if its production costs are low, but it also must have an effective system of communication due to the large groups of professionals involved in the process.