The add is trying to say that Bud Light is your "backstage pass" to everything Pitbull which it trying to say that you could be like Pitbull it you drink it. It targets teens because he is famous and we all know who Pitbull is. He looks "cool" in this picture to make it look like you have fun when you drink. It also catches teens attention because there are concert lights in the background and a lot of teens go to concerts. It is saying that when you go to a concert you will have a lot of fun drinking.