Multilingual Media Executive
About Julia Ragona
Since 2003, Julia Ragona has worked as an executive at Radio Free Europe/Radio Liberty (RFE/RL) in Prague. She initially joined the company to develop and implement a strategic re-positioning and re-branding campaign to help this historic organization connect with younger, post-Cold War audiences in 20 international markets where balanced news and information about domestic and regional issues in vernacular languages is limited or non-existent.
Ms. Ragona then served as Director of Marketing & Affiliates and later as Chief Broadcast Operations Officer before being promoted to Vice President of Content, Delivery and Marketing in 2011. In this capacity, she has been responsible for the nonprofit media company’s core division including 1100 journalists and freelancers whose TV, video, radio, on-line and digital content reaches more than 25 million people each week. Since joining RFE/RL, Julia Ragona has helped the company’s 28 brand-lines shift to a younger demographic by championing new and more interactive programming content as well as new platforms and distribution channels, including TV, mobile apps and social media, resulting in more engaged audiences and expanded market share.
Julia Ragona graduated Phi Beta Kappa from Vassar College with a degree in Soviet Studies and U.S. Foreign Policy and also holds an M.B.A. from the University of Chicago. Early in her career, Ms. Ragona worked on Wall Street as a global strategy associate and then as an associate producer of independent films and music videos before moving to Moscow where she spent 8 years working in marketing, strategy and international business development.
A self-confessed news-junkie, avid reader and art lover, Ms. Ragona enjoys visiting modern art, design and photography exhibitions throughout Europe and counts the short stories of Vladimir Nabakov, J.D Salinger, James Salter, Julian Barnes, Alice Munro, George Saunders, Lorrie Moore, Junot Diaz and Haruki Murakami among her favorite works of fiction.