Justin Ayars

Entrepreneur and Businessman

About Justin Ayars 

Justin Ayars, a Richmond, Virginia-based businessman, utilized his legal training and experience to launch a host of profitable ventures. Under his company Umbrella Management Group, LLC, he oversees a restaurant, 2113 Bistro, which combines downplayed elegance with urban flair for a unique dining experience. Justin Ayars additionally manages the operations and financials of JJ Jitterzz Koffee Kompany and Tinkers, LLC, which identifies and secures antique wood and furnishings for resale and repurposing. For his businesses, he routinely reaches out to other area professionals in order to better achieve solid, steady growth.

Before going into business management, Justin Ayars practiced law, first as an associate at Semmes, Bowen & Semmes, where he focused his efforts on civil litigation and workers' compensation cases. During his time with the firm, he never lost a case. He operated his own legal practice in 2009, where he worked with individuals and corporate clients alike. Mr. Ayars's prior experience additionally includes a position as judicial law clerk with the Fourth Judicial Circuit of Virginia, Circuit Court of the City of Norfolk. 

Beta Theta Pi - Training Leaders

The owner and chief financial officer of Broken Gate Workshop, LLC, Justin Ayars also founded, owns, and serves as communications director at Umbrella Management Group, LLC, in Richmond, Virginia. He counts the College of William & Mary among his clients at the latter, a business consultancy. A graduate of the college, Justin Ayars majored in government and international relations, and served as Beta Theta Pi’s chief financial officer.



Since its establishment over 150 years ago in Oxford, Ohio, the Beta Theta Pi fraternity has been dedicated to the five tenets of trust, integrity, mutual assistance, responsible conduct, and intellectual growth. With about 9,000 current undergraduate members, Beta Theta Pi maintains 131 chapters in the United States and Canada.



Through its many programs, Beta Theta Pi emphasizes leadership in the fraternity as well as in businesses and communities. For example, it offers the Wooden Institute, a multi-session event that takes place each summer. Based in Oxford, the Institute is open each session to 85 undergraduates who participate in progressive learning and bonding experiences. Additionally, Beta Theta Pi’s Leadership College takes place during its annual general convention and focuses on personal and leadership development. Finally, the Presidents Academy consists of three days of intensive leadership training for chapter and colony presidents.

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