Jackson Area Career Center's
Marketing Education Program

Instructor: Mr. Andrew Haltom

Welcome to our program's Tackk page. We will be using this site to share some of the fun and interesting things that occur in our unique marketing education program.

This site has been built to share with our program's friends, family, community members, and the future of our program (our prospective students).

September 29-30, 2014 - Presentation Days!

For this first presentation, our students were challenged with presenting a detailed analysis of a company. Our students provided information about products, pricing, areas of operation, promotion methods, marketing value and broke down the market(s) that each company serves. We were really impressed with the quality of the presentation and delivery methods of our first year students! Robby dressed to kill, while Nick shredded for his peers. (See pictures below)

September 12, 2014

"Mine Field" - This activity focuses on building communication skills. The blindfolded person needs to trust the leading teammate. The objective is to guide the blindfolded person through the course without stepping on or running into a "land mine" (the pop cans you see scattered about the course). This is an intense and competitive team building activity that our people really seemed to enjoy.

2014-2015 Opening Message:
Character Over Content

  • Engage - get involved and take ownership of your learning
  • Team working and leadership skills are key to career success
  • Learn to be humble in victory and stoic in defeat
  • Focus on positive, forward thinking
  • Think critically and seek information
  • Think about your thinking - recognize the power of reflection
  • Confront conflict with the team's best interest in mind
  • Become a goal oriented individual
  • Explore culture and attitudes - gain perspective
  • Begin the process of self-actualization


  • Functions of Marketing – realize marketing plays a MAJOR role in the global economy (approximately 2 out of every 3 jobs in the United States)
  • Promotion and Social Media – using various channels and methods to connect with customers in effort to boost your business
  • Pricing – pricing goods for profit and still gain customers
  • Economics – understand how economic systems relate to business exchanges and personal financial growth
  • Selling – you'll learn how to sell, but perhaps more importantly, how to buy
  • Channel Management – study how products get into the hands of consumers and how you can purchase products at a lower price
  • Marketing Information Management – collect and analyze information to make intelligent business decisions
  • Entrepreneurship – identify the challenges and rewards of starting and operating a business

Welcome To  Sales and Marketing Classes of '15 & '16

We are proud to have yet another waiting list for our program this year. We must be doing something right here!

Dramatic changes have come to the Sales and Marketing program this year! What's new?

  • Presentation whiteboards
  • 50" Sharp Media Center
  • Dell laptop computers for students
  • HON tables and chairs from Kentwood Office Furniture

Buy American. Buy local.

June 17, 2014

Our marketing students became some of the first to present at the Michigan State Board of Education meeting in Lansing. Mitchell Shepherd, Tilar Orban, and Nolan Kinchsular had an opportunity to share learning experiences that were made possible by advancements in education technology. Thank you to Mr. Mike Flanagan and the State Board of Education for this engagement.

April 24, 2014

Our class took a virtual field trip to the NASDAQ stock exchange. Our students had the opportunity to engage Mr. Steven Brown, the manager of NASDAQ's Market Intelligence Desk. As part of Forbes and Google's "Take Your Classroom To Work Day," our students were broadcast on NASDAQ's marquee in Times Square! Sorry to Yuliana and Tiffany - those windows were just in a bad place.



April 9, 2014

Sales and Marketing Students Receive Top Scores at DECA State Conference

JACKSON, Mich.—Students from the Jackson Area Career Center’s Sales and Marketing class earned high ranks in the Hospitality and Tourism Team Decision Making event at the DECA State Career Development Conference, held March 14-16 in Detroit, MI. The performance earned the students a place as competitors in the upcoming International Career Development Conference to be held May 7-10 in Atlanta, GA.

Kaelynn Valente and Hunter Gillett—both seniors at Hanover Horton High School—achieved top scores in both of the role playing scenarios they faced during the conference, a rare achievement at this level of competition.

“Their success was a result of the time and effort they put into preparing for the event,” said Sales and Marketing instructor Andrew Haltom. “They deserve this opportunity, and I know they will represent our program and the Career Center at this competition in a manner that will make us all proud.”

Nearly 140 schools and 3000 students participated in the statewide competition; while May’s international competition will bring student competitors from throughout the United States as well as from several other countries.

More about DECA
DECA is a high-energy organization designed to prepare students to be college and career ready upon graduation. DECA has more than 185,000 members in 5,000 high school chapters from all 50 states and nine countries. Students gain experience through interactive classroom activities and by attending DECA Conferences throughout the school year.