In the role of an analyst we are undertakes the functions of on anticipating , predicting and issues that might creates +ve or -ve impact  on the operation of an organisation public relation begins with analysis


Based on situation analysing the organisational environment PR performs the role of an adviser in counsiling the policy decisions.councilling helps the management in taking appropriate decisions with public interest.


The third function of PR is envisages the role of an advocate .A PR professioners understand the policy decision of an organisation and represents the organisation on the one hand


The fourth and final function PR s becomes a TV antenna by researching & evaluating programmes  of action & communication on a continues bases and to achieve informed public understanding neccessary to the sucess  of  organisational goals.

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