The Design of the Cosmetic Packaging Box
As we all know that the paper food box at keeping human cleanliness, health care and beauty. And with the improvement of modern people’s consumption level and consumption ability, the production as well as the sales of the cosmetic has gained unprecedented development. At this time, how to attract the consumers’ attention is the key to survive in drastic market competition. Therefore, many merchants use the design of the cosmetic packaging box to draw their attention. In addition, in order to advertise their products better, the merchants need to design the cosmetic packaging box according to their respective features of the cosmetics.
The easiest design of the cosmetic packaging box is solid packaging, which is suitable for products such as eyebrow pencil, lip liner as well as pressed powder. And as for the design of the cosmetic packaging box like foundation make-up or face powder, it is necessary to use paper box, recombination paper box, glass bottle, metal box, plastic box as well as composite film box. What’s more, as for the design of the cosmetic packaging box for cosmetics that are in liquid state, which has the largest number in cosmetics, it is necessary to use plastic bottle, glass bottle, composite film bag and other packaging with different style and specifications. And generally, these packaging ways are combined to color printing cardboard gift box to improve the grade of the cosmetics. As for the mist spray cosmetics such as mousse for hair and perfume, the design of the cosmetic packaging box has the advantages of accuracy, efficiency, convenience, hygiene and economy.
The features of the design of cosmetic packaging box are as follows.
1. The application range of plastic and composite material increases and the design of the plastic bottle have been various, but the usage of the glass bottle is limited due to the state of the cosmetics.
2. The packaging containers are diverse in order to meet different consumption level.
3. And a series of design of the cosmetic packaging box has been created to meet the requirements of the development of personality.
4. In order to make the cosmetics more convenient for the use of the customers, some products use the atomizing packaging.
The main function of the design of the cosmetic packaging box is to attract the attention of the customers to buy their products. Therefore, it belongs to a kind of marketing ways. The packaging is the clothes of the cosmetics to beautify the products. And the design of the cosmetic packaging box plays a crucial role in publicizing the products in the way of designing the cosmetic packaging box. And the design ideas conform to the requirements of modern environment protection. And design of the cosmetic packaging box is going towards to the path of energy saving, resource saving and transportation cost lowering.