The Six Principles of Design

Balance, Proximity, Alignment, Repetition, Contrast, and White Space.

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Balance: The text or page is well balanced by not having one side overpower the other, some examples are:

Good: Making text center aligned

Bad: Putting a picture on one side, and the text on the other

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Proximity: Distance between elements, used to show relationship or lack of one between things, some examples are:

Good: Putting a picture with its according article

Bad: Putting the headline under the text

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Alignment: Justification of elements, emphasizing their relationship with each other, some examples are:

Good: Putting the date, time, and ect on the same place

Bad: Keeping the caption away from a picture

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Repetition: Consistent pattern of font and color schemes or graphic types, some examples are:

Good: Having specific fonts for specific things

Bad: Putting cartoon with realistic images

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Contrast: The use of color and size to emphasize, some examples are:

Good: Use white font on black paper

Bad: Use orange font on yellow paper

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White Space: Blank or negative space on a page, does not have to be white, some examples are:

Good: Having a subtitle a couple spaces on top of the beginning text

Bad: Having no spaces

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