Managerial Experience and Corporate Communications and Media Relations
Possessing more than two decades of experience in corporate communications, media relations, and executive management, Katherine Sopranos specializes in public relations and strategic internal and external communications. She has worked in senior roles at major public companies, including Boeing, Northern Trust and Tribune.
Katherine Sopranos began her career as special events coordinator with the City of Hope National Medical Center in Chicago. Following this, she served as media relations assistant with DePaul University, and then joined Tribune Company, where she worked in corporate relations for six years, with roles that included media relations manager. She has also worked as a freelance writer and editor, publishing more than 200 articles and a weekly column in the Chicago Tribune between 1996 and 2001.
Katherine Sopranos is busy in her personal life, as she serves as a career coach, in addition to her ongoing professional responsibilities. An avid sports fan, she particularly loves the Chicago Cubs, Chicago Bears, and Chicago Blackhawks. She also participates in various community-oriented initiatives. A member of the International Association of Business Communicators, Katherine Sopranos has also served on the Board of Directors for the Publicity Club of Chicago.
Trends in Freelance Writing
For six years, Katherine Sopranos worked for the Boeing Company as a communication specialist. While holding full-time jobs in the corporate world, she doubled as a freelance writer. Katherine Sopranos published over 200 articles in the Chicago Tribune and performed research for Winning the Job Game, a book by Carol Kleiman.
According to statistics gathered by the U.S. Department of Labor, the median annual wage of freelance writers capped at $55,430 in 2010. As demand for SEO-driven online content grows, freelance writers can achieve even greater success going forward.
SEO, or search engine optimization, is the basis by which Web surfers find information online. The keywords they type into search engines, like Google and Bing, dictate the content that appears in search results. Therefore, employers need writers who understand how to produce well-written copy populated with just the right amount of SEO content: not too much to saturate, and just enough that search engines give the content higher priority in search results.
Social media continues to grow in parallel to the demand for SEO-savvy writers. For example, compressing effective messages into 140 characters or less is a skill difficult to master. Moreover, companies need writers capable of penning industry-relevant articles that can be promoted across social media. A major component of the articles are eye-catching headlines, the first piece of the content users see as they scroll through newsfeeds.