A Rhetorical Analysis Essay Project
of 2015 Super Bowl Commercials

By Kasey Mansen
English 12 with Mr. Smith at CNHS

Universal Pictures: Furious 7
2015 Super Bowl Commercial

Mr. Smith's English 12 Essay Project

Rhetorical Analysis Essay
By Kasey Mansen

In the ad for the new upcoming movie Furious 7, the commercial establishes creditable just by the title. By stating in the title it's the seventh one people know that it must be a good movie and want to see all seven of them, Universal Pictures does a good job with the trailer and advertising it on the Super Bowl where must of the viewers are men, which is the main audience of this movie. The commercial soon to be released "Furious 7" uses a great combination of pathos, ethos and logos to convince the audience to go and see the movie.

The movie has a lot of explosions, car chases, and attractive girls throughout the movie which is a big attention grabber for men, who are the target audience. The movie trailer is about the crew going on one "last ride" and finishing what they started and then they plan to walk away from it all. The ad does a good job of appealing to the men, but it's not all just men. It appeals to women as well because of the men in the movie.

The movies target audience is definitely men, but you could argue it targets woman as well. In the commercial we see Vin Diesel and Paul Walker playing the main characters through the series it proves to us that the other movies in the series must have been successful because if they have seven movies now, people must be wanting to see more and more.

There's ethos right of the bat with this being the seventh one made in the series they get our attention with big name actors. Vin Diesels voice tone establishes creditable because it's a very recognizable voice. By using big name actors it draws more people to the movie because some people like other actors more than others and want to see how they do with other actors. Paul Walker is shown as a car junky and knows a lot about cars.

There's not much logos, but the biggest logical argument I saw in the trailer is when Vin Diesel says, "last ride". The trailer shows this and it's logical reasoning because it makes you want to go see it because there's no more after this and you want to see how it all comes together and how it will end.

The trail was full of pathos, just about everything is appealing to the audiences emotions.. The trailer gives you the thought that you can do what they're doing if you have a nice car and can drive fast you also can become rich and have everything they have in the movie. The ad does a good job of get our emotions going by just watching the trailer because you see cars driving fast and the actors getting girls and money. It also makes the point if you have a lot of money you can have all these nice cars and woman with you and that Is a big appeal to men. The ad does a good job appealing to the men watching the Super Bowl. With them using American muscle cars is shows patriotism and their American made which appeals to all Americans.

A family having a BBQ can have so a huge effect on the movie because that appeals you anyone with a family because it shows how important family values are no matter who you are. So when their house is blows up it gets our emotions going and wanting to have revenge on whoever did it. Men are attracted to explosions, family's, and car chases and this movie has all of those and does a good job of showing it off. Furious 7 uses a great combination of pathos, ethos and logos to convince the audience to go and see the movie. The ad does a great job using foreshadowing and leaving us on a little cliffhanger because we are wanting to know what's going to happen next. In my opinion the ad is very successful with draw people into see it in theaters.

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