Sports and Entertainment Marketing Final Project

Billy Peter

This is a good poster to make you want to know what happens in the movie. The masked individual grabs your attention and makes you guess who it is and why are they wearing the mask. Are they a criminal going out to steal or attack someone? You have to go see the movie to find out. The title, “The Purge” sounds like it is a clearing out or purifying so you might want to see the movie to see who survives. The phrases “One night a year,” and “All crime is legal,” make you think what you would do if crime was legal for one night each year. Would you barricade yourself at home or go out and try to steal something? You have to watch the movie to see if the characters do what you would do in the same situation. It is also worth noting that the poster indicates the film was produced by the producer of Paranormal Activity and Sinister. This catches the eye of viewers who enjoyed these movies as well.

Merchandise: Need for Speed vs. Chlorine Plot Lines


In the town of Copper Canyon, people are cashing in on an economic housing boom, and the local country club is buzzing about the investment opportunity. Once vivacious couple, Roger and Georgie Lent, have settled into a complacent lifestyle of mediocrity where their marriage is falling apart and their children are turning away from them. Nonetheless, desperately discontent Georgie, pushes Roger into finding a way to invest in the market bubble in the hopes that their family can be saved with the money they are sure to make. When local tennis pro and part-time drug dealer, Pat, comes to Roger for investment advice, Roger sees his opportunity. Torn by the reality that his family could be saved by this dirty money, Roger finds himself staring down the barrel of a moral conundrum. Chlorine is the tale of classic American greed.

Need for Speed:

Tobey Marshall (Aaron Paul) is a blue-collar mechanic who races muscle cars on the side in an unsanctioned street-racing circuit. Struggling to keep his family-owned garage afloat, he reluctantly partners with the wealthy and arrogant ex-NASCAR driver Dino Brewster (Dominic Cooper). But just as a major sale to car broker Julia Maddon (Imogen Poots) looks like it will save Tobey's shop, a disastrous race allows Dino to frame Tobey for a crime he didn't commit, and sending Tobey to prison while Dino expands his business out West.

Two years later, Tobey is released and set on revenge - but he knows his only chance to take down his rival Dino is to defeat him in the high-stakes race known as De Leon - the Super Bowl of underground racing. However to get there in time, Tobey will have to run a high-octane, action-packed gauntlet that includes dodging pursuing cops coast-to-coast as well as contending with a dangerous bounty Dino has put out on his car. With the help of his loyal crew and the surprisingly resourceful Julia, Tobey defies odds at every turn and proves that even in the flashy world of exotic supercars, the underdog can still finish first.

Merchandising Comparison:

Need for speed would make much more sense to make merchandise for. One of the most important attributes a movie needs to have to be successful at merchandising is having a key object that consumers would want to buy. For the movie Need for Speed, the key item is the cars. They can sell miniature versions of the cars, similar to hot wheels. They can make action figures of the characters for kids to use with the cars. They can even just use the logo of the movie to put on unrelated products such as bed sheets or clothes. They could even make another need for speed video game to correspond with the movie. Also, with Need for Speed, the target audience is a much younger group than Chlorine, and kids are much more likely to purchase merchandise from their favorite movie than adults. With Chlorine, the target audience is older, and probably much smaller than the Need for Speed movie. Also their is no key item to market to fans of the movie.

Homefront Trailer Evaluation

The movie Homefront is about a DEA agent moving with his daughter to a small town, only to be terrorized by a meth producer and his gang. The trailer for this movie does a great job at walking the line between intriguing you enough to make you want to watch it, and still not revealing the key points of the movie. It seems like most of the trailer is used from the beginning third of the movie. It also teases the plot line and adds action scenes to pull in the viewer. The music is used very well to build tension during the trailer. There two key points at the end of the trailer. The first, is the listing of the main actors Jason Statham, James Franco, Winona Ryder, and Kate Bosworth. This grabs the attention of fans of these actors. The other key point is when it ends with Jason Statham's character's daughter being kidnapped. This makes you want to watch the movie to see if he can rescue her.

News Story about Music Industry

In this article, the author talks about how the artists are consistently screwed by their record labels. Even artists of major labels receive a very small portion of the profit they make for their label. The article reveals that out of every $1000 generated by record sale, the average musician gets about $23.40. The label does this by first giving the artist a massive advance to make their album with. Once the album is created, distributed, and sold, the artist gets a tiny commission of about $2 per unit sold. Once the artist is paid, they must pay the label pack for the advance, touring, and video fees. After all this money is recouped to the label, the artist is left with $45,000 max. Because, of the horrible terms of record contracts today, artists are more inclined to sign with an independent label or do it by themselves. Trying to make it in the music industry by your self is easier now than in the past, but it is still very difficult.

Advantages & Disadvantages of Raising Amusement Park Admission Prices for Different Days/Seasons

The main advantage of charging higher admission prices for different days/seasons is obviously when you charge more, your profit per unit sold is greater. Another benefit of charging higher prices is that there is a mediating effect on crowding. If you charge more on weekends, less people will come, this negates crowding problems providing shorter line and a better overall experience. Since weekdays are cheaper than weekends, more people will probably come on those days. This evens out the attendance over the week/year. This point can also be a disadvantage, because the more you charge, the less people will come. High prices can even completely turn customers away from coming to your park any time. I really don't see how anyone would think of this practice as unethical. All it is is responding to meet demand. Higher demand= higher prices. On the weekend there is a higher demand for amusements parks. So it only makes since to raise prices to meet demand.

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