Product Life Cycle

Product life cycle

-the growth and development of a product

Extension stratergies

-imrovement of the product/widen productrange

Boston matrix

-The market growth or market share over a period of time

Market share

-the percentage of the market that it owns

Market growth

-the increase in production

Product range

-the variety of products a company owns

Product life cycle stages





Extension stratergies

-widen product range


-find new markets


What to do with a cash cow or a dog

-market research, develop product so that it turns into star

What to do with a star or a problem child

-maintain quality and or develop and invest in new product, product trial

What is wrong with the product life cycle and / or boston matrix models

-there not accurate and they do not detect the problems a product has


Comment Stream

2 years ago

Headings? BCG Matrix picture?