Product Life Cycle

Product life cycle

-the growth and development of a product

Extension stratergies

-imrovement of the product/widen productrange

Boston matrix

-The market growth or market share over a period of time

Market share

-the percentage of the market that it owns

Market growth

-the increase in production

Product range

-the variety of products a company owns

Product life cycle stages

-introduction

-growth

-maturity

-decline

Extension stratergies

-widen product range

-advertise

-find new markets

-promotions

What to do with a cash cow or a dog

-market research, develop product so that it turns into star

What to do with a star or a problem child

-maintain quality and or develop and invest in new product, product trial

What is wrong with the product life cycle and / or boston matrix models

-there not accurate and they do not detect the problems a product has

I PHONE PRODUCT LIFE CYCLE

www.chinaabout.net/product-life-cycle-analysis-of-iphone-series/

Comment Stream

2 years ago
0

Headings? BCG Matrix picture?