Point-

  • Most basic element of design
  • Line

  • Has only a length dimension
  • Vertical Lines

  • Vertical lines characterize dignity, formality, stability, and strength
  • Horizontal Lines

  • Horizontal lines represent calm, peace, and relaxation
  • Diagonal Lines

  • Diagonal lines give the sense of movement, action, and activity.
  • Curved Lines

  • Curved lines give the sense of freedom and a soothing mood
  • Color

    Described by a number of qualities

    Color Temperature

    Value

    Shape
    Form
    Space
    Texture
    Contrast

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