How media effects your thoughts on Alcohol
This add is saying it is used by football players there for advertising to all ages. It is all you ever wanted ,there trying to tell you it is the best beer ever. And less , making it sound healthier than it really is. Since they all look happy there trying to make it look like you will be happy when you drink it.In the tiny lettering underneath the the title it says the hammer ...... so there also advertising using the people saying that they use it.
I think that this add did its job by getting to the teens .