Jason Cassatt

Television impacted the culture of America in many ways.  The social, economic, political, and diplomatic impact of television on American culture is something to think about.  The invention of the television revolutionized American culture.  Here is how.

Television impacted the society.  It used commercials to allow people to know what was going on, and what was popular.  The Cold War was something that the US citizens were very worried about.  The FCDA wanted the people to be aware and prepared, and the next logical step was to promote these "preparedness" measures around the country., and the FCDA decided the best way to do that was to commission an educational film that would appeal to children.

"Duck and Cover" was a commercial that was stuck in Americans' heads all over.  The TV made people feel safe, and the children were taught in schools how to protect themselves if a nuclear bomb went off near them.  Although ducking, and covering your head and neck area is not going to do much against a nuke, the people felt a little safer, and the television should be credited for part of that.

There were stereotypes when it came to women.  American ads “exhibited rampant stereotyping and gender bias throughout the [1950s], and the idea that a woman should live for her husband and family became a dominant image.” The women were seen to be pretty housewives that only did certain things like cook, clean, and maintain a good peaceful household.  Television helped the stereotypes' cause.  The commercials that were put out had scenes of the housewives, doing what housewives were expected to.  This made the women feel like they were doing right.

Civil rights were a big topic in the '50s and '60s.  Martin Luther King Jr. and John F. Kennedy were two advocates for the civil rights movement.  The TV was really important to the Civil Rights movement, as it allowed the people to see these great role models fight for the right to be equal.  

Television was a big part of economics as well.  Not only did everyone want a TV, but TVs were a source of advertising.  When people saw commercials for the new popular product, they wanted them.  The people of the suburbs would do anything to have an edge on their neighbors.  The new cars coming out were a big deal to those people, and TV helped the people see what was new, so businesses were booming.

Politics were affected by TV as well.  One of the reasons John F. Kennedy won over Richard Nixon, was because he utilized the TV Campaign better.  Kennedy was better looking, and he was more calm and comfortable on TV, as Nixon was a mess.

Television also gave the President a chance to give his speeches to the whole country.  Radio could also do this, but people could connect with him more when they can actually see him.    

Overall, TV is an advancement in technology.  It allows the best version of communication, to get a message across.  A whole nation glued to their television sets during the President's speeches or during a news crisis; it impacts the whole world let alone just America.  Whether it is socially, economically, politically, or diplomatically, the power of TV impacted America's culture and still does today.

Comment Stream