Business aims and Objectives
The goals of a business is want they want to achieve, such as Topman, they would want to sell as much clothes as possible.
A mission statement is a statement of what you want to achieve and try to make it a reality. Many businesses have statements they want to achieve.
Aims and Objectives
Business need aims and objectives to achieve and most businesses benefit from taking stock periodically determine what there aims and objectives are. Every businesses aim is to make profit, overcome their rivals and sell as much products as possible. Aims are important to businesses.
Business objectives allows an organization to define its goals and direction. A business uses strategies and tactics to achieve their goals. Objectives are often started by a mission statement but before that can happen, a company must decides who are their clients? How do they stand out from other businesses.